Diana Price is President and CEO of Diana Price and Associates, a forensic travel consulting and litigation support firm. Diana serves as a Forensic Travel Expert Witness, Travel Investigator, Travel Litigation Consultant, and Expert Travel Consultant in cases involving international and domestic tourism and travel agency operations.
Background Experience - Ms. Price has over 30 years of experience in the travel industry. She has specialized knowledge in travel agent fiduciary relationship to client and seller of travel duty to inform. She is well versed in handling adverse situations that occur during a client’s trip. As a seasoned travel professional and knowledgeable travel industry expert witness, she has worked as a travel agent, tour operator, and cruise specialist.
Ms. Price has participated in approximately 200 cruises, land tours, inspections, seminars, and evaluations. She has worked in almost every area of travel agency operations including sales, end to end (inception to conclusion) service, marketing, travel advisor and manager training. She has worked with institutions including but not limited to, government consulates, tourist offices, cruise lines, and bus tours. As a senior leader at Automobile Club of Southern California, Ms. Price led 14 international retail travel agencies.
Diana Price is past president of the Greater Los Angeles Chapter of the Forensic Expert Witness Association (FEWA) and former National Vice President of Education and Programs for FEWA.
Diana D. Price - Preparing for a High Value Case
Litigation Support - Diana D. Price is a highly prepared and uniquely qualified forensic travel expert who works with attorneys on behalf of individual clients, travel agents, tour operators, cruise lines, hotels, and other travel providers. She provides thorough reporting, depositions, and trial testimony as needed. Her assistance has been invaluable in helping attorneys resolve travel related disputes.
Areas of Expertise:
Tourism Customs and Practices
Travel Agent Fiduciary Duty
Legal Liability of Travel Agents
Duty of Care
Higher Standard of Care
Tour Operator Professional Standards
Seller of Travel Duty to Investigate, Inform, Disclose