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articles

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5/14/2004 · Marketing
From Where Do New Niches Come?
By: Steve McKee
Few companies relish the idea of competing in an old, staid industry, spending millions of marketing dollars to gain a few share points. Yet even fewer companies find a way to reinvent themselves, developing new lines of business that are exciting and profitable
Read Article

selected resources


Marketing

Marketing Without Advertising (2nd Ed.)
by Michael Phillips, et al

How

How Insurance Companies Settle Cases
by Clinton E. Miller, JD, DABFEm FACFE

Computer

Computer Security Fundamentals (2nd Ed.)
by Chuck Easttom

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