SEO-Search Engine Optimization Consultants: 3

Jason McDonald, PhD, is an accomplished Search Engine Optimization (SEO), Google Ads (AdWords) (PPC), and Social Media Marketing professional - teacher, corporate trainer - with over 20 years of expertise in online media. Dr. McDonald works to strategize with clients all over the world. His consulting services include:

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads (AdWords) Workbook, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught in the past at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

 View Dr. McDonald's Expert Witness Profile.

Argent Media™ is a full-service Search Engine Marketing Agency that offers website optimization, search engine marketing strategies, and online reputation management. Founded by Chris Silver Smith and based in Dallas-Fort Worth, Argent Media has been provided high-quality, custom services to large and small companies, both domestic and international. 

Argent Media offers a broad range of bespoke web marketing services including:

Chris Silver Smith, the President and CEO of Argent Media™, has an extensive background in search engine optimization and online marketing. He has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies. 

Mr. Smith worked at Verizon/Idearc for over ten years, serving as the Head of Technology & Advanced Development for their Superpages.com sites. His projects there included R&D, local search development, user interface design, map-based search, mobile applications, and more. He was awarded the Verizon Individual Excellence Award in 2004 for his innovations, which increased site traffic (and click-through revenues) for the company. 

In 2006, Mr. Smith founded and chaired the Idearc SEO Council, which brought together individuals from across the company to focus on natural search optimization. 

Mr. Smith currently has five patents pending. His work has been featured in several publications, and he regularly contributes articles to Natural Search Blog, Nodal Bits, and Search Engine Land (which is the leading online publication dealing with paid and natural search marketing). Mr. Smith is a regular speaker at a number of technology and marketing conferences, and he also previously served on the Board of Advisors for Thomas-Reuters FindLaw's SEO Advisory Board, and on the Board of Advisors for Universal Business Listing (UBL).

View Chris Silver Smith's Expert Witness Profile.

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise: