Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.
In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.
Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.
Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales.
The Know Show - Interview with Gina von Esmarch on Voice of Customer
Discovery Engineering is a private Engineering Firm based in Boulder, Colorado, performing investigations into Electrical, Electronic, and Communications Systems. Discovery Engineering also works with management to analyze risk, improve quality, and understand variability processes. Clients include industrial, commercial, research, legal, government, and private entities.
Mark McFarland, PE, Founder & CEO, is an Licensed Engineer and Statistician with over 25 years of extensive education and experience in applied statistics, statistical learning, artificial intelligence, electrical engineering, and communications. His practical experience includes the design, analysis, and testing of satellite, cellular, LTE, Internet, wireless, Wi-Fi, RADAR, networks, data communications, communication protocols, standards, public safety communications systems, GPS, instrumentation, and control systems.
Mr. McFarland understands variability is crucial to improving and controlling processes. He brings scholarship and practical experience in Statistics and Applied Research to help clients understand variability and improve outcomes.
Applied Research and Analytics Consulting Services:
Dr. GhjassanHamarneh's professional experience extends over 20 years. He obtained his Ph.D. from Chalmers Univ. of Tech. in 2001, was a Post-doc fellow at the Hospital for Sick Children in Toronto, and at the Dept. Med. Biophysics at the Univ. of Toronto. Since 2003, he has been on the Computing Sciences faculty at Simon Fraser University.
Dr. Hamarneh's research area is Medical Image Analysis (MIA) (computer vision and 3D image processing for biomedical imaging applications). He is a leader on a large number of technical projects in collaboration with local and int'l health centers. He is a Senior Member of the Institute of Electrical and Electronics Engineers and a Senior Member of the Association for Computing Machinery.
Under Dr. Hamarneh's leadership, members of his group won several awards (e.g. 6 best papers), recognitions, and media coverage. His group secured funding from NSERC, CIHR, MSFHR, MITACS, NIH, and the Qatar Foundation. Furthermore, he played a leading role in the organization of major workshops: Two highly successful workshop at the Banff International Research Station on "Math. Methods for Medical Image Analysis" and "Geometry for Anatomy", as well as the first MICCAI workshop on functional medical image analysis.
Dr. Hamarneh has over 200 scientific publications in high impact journals and peer-reviewed conferences, 7 book chapters, and several software contributions with tens of thousands of downloads, e.g. TurtleSeg, MATITK, N-SIFT, I-DO, and VascuSynth. He has given many invited talks at top universities and companies. He is an Associate Editor of IEEE TM. He has been on the editorial board of JIVC; a reviewer for int'l high impact journals: J MedIA, IEEE TMI, PAMI, TBME, SIAM Imaging Science, NeuroImage, etc. He served on the program and review committees of many int'l conferences/workshops: MICCAI, CVPR, ICCV, IPMI, MMBIA, ISBI, etc.
Dr. Hamarneh is the co-founder/director of the Medical Image Analysis Lab at SFU, a founding member of the IEEE Engineering in Medicine and Biology Chapter - Vancouver Section, Rehabilitation Aimed at Muscle Performance (RAMP), and the SFU Centre for Disability Independence Research and Education (CDIRE). He is a member of the Int'l Society on Medical Image Computing and Computer Assisted Intervention (MICCAI) and the Vancouver Brain Research Centre, a NeuroDevNet Network Investigator, and a Faculty/Mentor in the Canadian Institute of Health Research (CIHR) Bioinformatics Training Program.
Tony Mason has 42 years of experience in Software Development, mostly consulting with companies to find novel and useful ways to build new or improve existing products. He has extensive experience in providing "knowledge transfer" activities, such as clearly written documents and focused education.
Consulting Services - Mr. Mason provides software development in Computer Operating Systems environments ("kernel development") including UNIX, Linux, and Windows, with an emphasis on storage technologies, particularly file systems.
Typical customers are usually clients interested in developing products requiring specialized operating systems functionality and/or understanding. Mr. Mason's usual involvement to achieve the client's goals in a reasonable period of time include:
Constructing Software Architecture
Constructing a Corresponding Design
Constructing a Focused Development Plan
Mr. Mason has worked with multiple operating systems including Microsoft Windows, UNIX, and Linux. He is the author of two books, including, Windows NT Device Driver Development, several peer-reviewed papers, and numerous non-peer-reviewed publications.
Mr. Mason is the primary inventor on 12 patents:
US/9830329 Methods and Systems for Data Storage
US/9600486 File System Directory Attribute Correction
US/9535759 Work Queue Thread Balancing
US/8990228 Arbitrary Data Transformation
US/8903874 File System Directory Attribute Correction
US/8539228 Managing Access to a Resource
US/8521752 Arbitrary Data Transformations
US/8024433 Managing Application Resources
US/7809897 Managing Lock Rankings
US/7512748 Managing Lock Rankings
US/7949693 Log-Structured Host Data Storage
US 15/791,486 Methods and Systems for Data Storage
For years, this has been the definitive and comprehensive technical reference for software engineers, systems programmers, and any engineer who needs to understand Windows NT systems internals. While this text has a fresh new look on the outside, the text, pictures, code samples and references on the inside are vintage 1998. Nevertheless, the book retains a tremendous amount of value in its clear (erudite even) descriptions of the Windows NT operating system architecture and internals; information on the implementation of standard Windows NT kernel mode drivers; Key details on the workings of Windows NT I/O Manager; and detailed technical discussions on interrupt management and synchronization issues.