Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics,and digital marketing strategies.
Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.
Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).
Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request
Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.
Areas of Expertise:
Internet / Web Forensics
Digital Data Discoverability
Digital Content Archives
Search Engine Visibility
Click Validity Measurement
Website Traffic Analytics
Open Source Data
Internet and Digital Marketing
Social Media - Facebook, Twitter, Instagram
Intellectual Property - Trademark, Patent, Prior Art
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Rolf Biernath, PhD, has over 35 years of experience in the Chemical Industry with a concentration on Polymer Science and Engineering and Material Science Fracture Mechanics. He worked in Materials and Processes at 3M for 31 years, in senior technical roles developing materials, processes, and systems. His 56 issued US patents span a broad range of scientific and engineering disciplines.
Litigation Support - Dr. Biernath is a Patent & Civil Liability Expert Witness having worked with in-house and outside attorneys in prior art searches. He's drafted claims and strategized claims in a variety of fields. He has written Expert Reports for a Civil Liability, including material failure analysis, computer simulation, and manufacturing assessment. He is known for his ability to explain complex technical problems simply.
Areas of Expertise:
Adhesives & Tapes
Failure Analysis and Prediction
Electronic Displays (LCD, ePaper
Light Sources (LEDs, LASERS)
Short-Wave InfraRed (SWIR) imaging
Mid-IR Sensors and Emitters
IoT & IIoT Devices (Industry 4.0)
Physics-based Digital Twins, Computer Modeling
Cannabis Preservation / Terpenes
Background Experience - Dr. Biernath has 56 Issued US Patents on New Products, including:
Industrial Adhesives and Tapes – 3D printing materials development, automation, and tape application processes
Electronic Materials – epoxy thermoset adhesives & application process (elastomeric epoxy), high speed electronic connectors
Electronic Displays – optical display films, outdoor digital displays
Microreplication – textured adhesives and processes, microfluidics, e-Paper
Signage – retroreflective signage, license plate recognition, ADAS, Human Invisible, Machine-Readable Coding System
IoT and IIoT – Automatic and predictive selection and replacement
Dr. Biernath has expertise in stresses in planar systems due to a range of causes including, thermal expansion mismatch, humidity and solvent uptake or loss, and cure shrinkage. He understands assembly processes for tapes and adhesives including interpreting Technical Data Sheets, Application Data Sheets, developing test methods, and selecting materials. Doctorate in Chemical Engineering focused on stresses in bonded planar layers, stress measurement, physical property modeling and stress modeling due to thermal, cure, solvent and other causes.
Sam Malek is currently a Software Engineering Professor in the Informatics Department within the School of Information and Computer Sciences at the University of California, Irvine. He has over 20 years of experience in academia and industry.
Prior to his academic appointment, Prof. Malek worked for several years as a Software Engineer, Software Architect, and Programmer at a variety of companies, including the Boeing Company and PricewaterhouseCoopers Consulting.
Results of Prof. Malek's research have appeared in more than 120 manuscripts, which have been published in peer-reviewed scientific conferences and journals. These publications have been cited more than 9,000 times according to Google Scholar. Prof. Malek has received numerous awards for his scientific contributions to the field of computer science, including the ACM SIGSOFT test-of-time award (2020) and the National Science Foundation CAREER award (2013).
Litigation Support - In his capacity as an expert witness in more than 40 cases, Prof. Malek has come across and testified about a broad range of Software Technologies and Intellectual Property, including Patent Infringement, Trade Secret, Copyright, Breach of Contract, False Claims Act, Software-related Criminal Activity, and Software-related Personal Injury.
Prof. Malek has offered testimony at trial, deposition, and arbitration on more than 30 occasions. He has drafted validity, invalidity, infringement, and non-infrignement reports, and also has extensive experience with breach of contract disputes, often involving software development projects. Prof. Malek has testified in high-stakes jury trials in various US district courts and has submitted declarations and offered deposition testimony to the Patent Trial and Appeal Board (PTAB) in the Inter Partes Review (IPR) of patents. At trial, he draws on his teaching skills as an instructor to breakdown complex technical concepts in ways that can be explained to non-technical jurors.
Tony Mason has 34 years of experience helping attorneys solve complex Computer Operating System issues. His experience includes software development, teaching and writing about technology, and working with dozens of companies in a consulting role to solve their problems.
Mr. Mason has worked with multiple operating systems including Microsoft Windows, UNIX, and Linux. He is the author of two books, including, Windows NT Device Driver Development, several peer-reviewed papers, and numerous non-peer-reviewed publications.
Mr. Mason is the primary inventor on 12 patents:
US/9830329 Methods and Systems for Data Storage
US/9600486 File System Directory Attribute Correction
US/9535759 Work Queue Thread Balancing
US/8990228 Arbitrary Data Transformation
US/8903874 File System Directory Attribute Correction
US/8539228 Managing Access to a Resource
US/8521752 Arbitrary Data Transformations
US/8024433 Managing Application Resources
US/7809897 Managing Lock Rankings
US/7512748 Managing Lock Rankings
US/7949693 Log-Structured Host Data Storage
US 15/791,486 Methods and Systems for Data Storage
Litigation Support - Mr. Mason has gained extensive experience clearly explaining technical subjects so they are easily understood by non-experts. His expert witness services primarily focus on assisting in the preparation of materials necessary for computer operating systems patent litigation. He provides research, prepares reports, and explains technical terms clearly and lucidly. He is available for depositions and trial testimony as needed.
For years, this has been the definitive and comprehensive technical reference for software engineers, systems programmers, and any engineer who needs to understand Windows NT systems internals. While this text has a fresh new look on the outside, the text, pictures, code samples and references on the inside are vintage 1998. Nevertheless, the book retains a tremendous amount of value in its clear (erudite even) descriptions of the Windows NT operating system architecture and internals; information on the implementation of standard Windows NT kernel mode drivers; Key details on the workings of Windows NT I/O Manager; and detailed technical discussions on interrupt management and synchronization issues.