Data Analytics / Data Visualization Expert Witnesses: 5

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.

Mark McFarland, PE, is a licensed Electrical Engineer and Expert Witness with over 25 years of experience in electrical engineering, telecommunications, wireless, cellular, applied research, and the quality sciences. He is currently the CEO of Discovery Engineering, as well as a researcher at the US Department of Commerce in Boulder, CO.

He has helped clients resolve cases involving emergency & public safety communications, automotive wireless, securities fraud, electrocution/shock, cellular evidence, SMS texting & social media, and other electrical phenomena.

Electrical Engineering - Telecommunications - Wireless - Electronics - Cellular

Mr. McFarland is published in national and international peer-reviewed journals and has been a speaker at national and international technical conferences. He has performed investigations into electrical, electronic, and communications systems involving design, use, defects, breakdown, and malfunctions for legal, government, commercial, and research matters.

Litigation Support - Mr. McFarland consults on cases requiring the inspection, evaluation or analysis of electrical, telecom, cellular, wireless, and electronic systems, as well as other technologies.  His expert witness and analytic services are available to legal, insurance, business, industry, and government clients. Mr. McFarland provides thorough reporting, depositions, and testimony services to attorneys. He has been retained by plaintiff and defense lawyers for civil and criminal litigation.

Design, Analysis, and Testing Expertise:

View Discovery Engineering's Consulting Profile.

Eric Forister, PhD, is an expert Economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. A Senior Economist at Econ One, he focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality.

Ideal Client Engagement: For litigation-related matters, an ideal engagement would be providing an opinion on economics, damages, market power, or market definition; or providing pre-litigation advice on the economics of potential claims, or the merits of a survey. For non-litigation matters, an ideal engagement would be helping to explain the economics of different business models or consulting to those considering buying or starting an optometry office.

Experience: Dr. Forister has acted in a support/consulting role on over 100 matters. His support work has been a mix of plaintiff and defense work. Dr. Forister has designed and evaluated surveys for IP and marketing cases and worked on a wide range of other matters, including:

• Antitrust - price fixing, exclusionary conduct, monopsony, unfair competition, Robinson-Patman
• Intellectual Property - SEP, FRAND, patents, trademark, irreparable harm
• Marketing - false advertising, product labeling
• General Damages - breach of contract, bankruptcy

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Consulting Profile.

Evidence Solutions, Inc. (ESI) is a premier forensics company established in 1982 to help clients obtain, understand, and utilize all the data and information available to them.  We can analyze cell phones, computers, hard drives, EDRs, reconstruct accidents, provide trucking standard of care consulting, recover digital data, and provide expert witness testimony in our many areas of expertise. Our experts can help you understand what needs to be done, what should have been done, and what to do next.  Call us today so we can help you!

Litigation Support - Evidence Solutions' team of Expert Witnesses has a combined expertise of nearly 3 centuries. Our experts provide expert witness services in Digital Forensics, Law Enforcement, Cyber Security, Accident Reconstruction, Commercial Trucking, Real Estate, Greek Fraternity, and Aviation.

auto, and truck accidents, accident reconstruction, EDR forensics, sports injury, police standards and policies, CMV standards, Greek fraternity issues, product failure analysis, and medical record recovery and analysis.  No matter how complex the case, they can help you discover what happened and present it in a way that everyone can understand.

Areas of Expertise:

 Featured ESI Experts:

John Ross - Commercial Motor Vehicle - Heavy Vehicle - Truck Driving Standard of Care Expert Witness

John Ross has been driving commercial vehicles professionally since 1993 and boasts a blemish-free, no violations record. His experience includes owner/operator, safety director, and compliance director. He has significant experience in safely transporting hazardous materials (HAZMAT) including oil field operations and transportation. John also has significant experience in loading, unloading, and load securement. 

Expertise: Commercial Vehicles (18 Wheeler), Commercial Vehicle Safety Facilitator, Tractor-Trailer Inspection, CMV Operations, HAZMAT Handling, HAZMAT Driving, Tractor Maintenance, Trailer Maintenance, Professional Driving, Standard of Care Expert, Trailer Loading and Unloading Safety, Truck Driver Actions, Truck Driver Responsibilities, Driver Qualifications, Driver Training, Federal Trucking Regulations (FMCSRs), State Trucking Regulations, Driver Training Instructor, Double & Triple Trailer Driving, Trucking Industry Safety Standards, Loading and Unloading of Hazardous Liquid Safety, Oil Field Heavy Trucking Expertise, Electronic Logs / Electronic Logging

Expertise: General Aviation Repair, FAA UAS Pilot (Unmanned Aerial Systems), Commercial Single Engine/Instrument Rating, Commercial Multi-Engine / Instrument Rating, Land Instrument Training, International Aircraft Acquisition, Airplane Paint and Interior Refitting, Photo and Video Marketing of Aircraft, Aviation Maintenance and Services, Aircraft Sales, General Aviation Pilot Standard of Care, Ultralight Instructor, Maintenance Record Keeping Requirements, Person-Machine-Environment Interface

Daniel J. Brown - Law Enforcement Standard of Care Expert Witness

Daniel J. Brown served in the Law Enforcement profession for nearly 22 years, with close to 28 years of combined policing and military service. He is a seasoned professional with proven leadership skills. He helped establish a municipal police department from inception and used this knowledge to re-build two different fledgling police departments as a police chief. Mr. Brown is a decorated military veteran of two branches of service, holds a graduate-level education, and is currently pursuing his Ph.D. His experience in law enforcement ranges from municipal, county, tribal, and military. He is also a graduate of the 267th Session of the FBI National Academy.

Expertise: Community Policing, Preventing Violence through Community Policing, Major Crimes Investigation, Police Policy and Procedure, Increasing Department Productivity, Municipal, County, Tribal and Military Law Enforcement, Threat Assessment and Management, Enhancing Community Trust, Intelligence Led Policing, School Resource Officers Management, Arizona Peace Officers, Advanced Accident Investigations, Criminal Jurisdiction in Indian Country, Firearms Instruction

View Evidence Solutions, Inc,'s Consulting Profile.

Rod Ghani, PhD, is a Computer and Data Scientist in Enterprise Systems and Data Center Architecture, Enterprise Applications CRM and ERP End to End implementation and Integration, Data Warehouse design and implementation, Big Data Integration, and Learning Management Systems.

Background Experience - Dr. Ghani led over 180 multi-million dollar projects since 1992. He is an Expert in leading global consulting systems and data architecture. He consulted and led over 30 organizations' senior executive team's leadership to run multi-billion dollar organizations.

• Designed and delivered over 50 multiyear projects worldwide.
• Led over 15 multimillion dollars in global CRM, ERP, IT transformation implementations for Siebel, Oracle, JDA, SAP and Microsoft.

Patents - Dr. Ghani holds nine patents in technology and cloud computing, networking methodology, signature capture, GPS content delivery based on location and Mobile Wireless, and Infrared and laser gaming.

Litigation Support - Dr. Ghani offers expert witness services to both plaintiffs and defendants, software vendors, system integrators, and individual clients. He also performs Cyber Security / Digital Forensics Investigations of data storage devices, adhering to standards of evidence and legally admissible proof for criminal proceedings. Dr. Ghani's litigation support services include thorough reporting, depositions, and trial testimony as needed.

Areas of Expertise:

Author - Dr. Ghani authored and Published two books in Wireless Technology titled The Wireless Dawn, a best online seller among the most innovative transforming corporations. He published his 2nd book on Cloud Computing titled Commoditizing IT in 2015, also a current best seller on cloud computing on Amazon.

Dr. Ghani also authored over 53 white papers and research and case studies for IBM, Compaq, Blackberry, Humana, and more national and international organizations.

View ExpoTech Engineering Inc.'s Consulting Profile.