Data Analytics / Data Visualization Expert Witnesses: 7

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.

Dr. Rolf Biernath, PhD, Chemical Engineering, University of California, Berkeley, and BChE, Georgia Institute of Technology) has over 35 years of experience in the Chemical Industry with a concentration on Polymer Science and Engineering and Material Science Fracture Mechanics. He worked in Materials and Processes at 3M for 31 years in senior technical roles developing materials, processes, and systems. His 58 US patents span a broad range of scientific and engineering disciplines.

Litigation Support - Dr. Biernath is a Patent & Civil Liability Expert Witness having worked with in-house and outside attorneys in prior art searches. He's drafted claims and strategized claims in a variety of fields. He has written Expert Reports for Civil Liability, including material failure analysis, computer simulation, and manufacturing assessment. He is known for his ability to explain complex technical problems simply.

Areas of Expertise:

Background Experience - Dr. Biernath has 58 Issued US Patents on new products and processes, including:

• Industrial Adhesives and Tapes – materials selection, development, automation, and tape application processes
• Electronic Materials – epoxy thermoset adhesives & application process, high speed electronic connectors
• Electronic Displays and optical display films, outdoor digital displays
• Microreplication and textured adhesives and processes, microfluidics, e-Paper
• Signage – retroreflective signage, license plate recognition, ADAS, and Human Invisible, Machine-Readable Coding System
• IoT and IIoT / Automatic and predictive selection and replacement

Dr. Biernath has expertise in stresses in planar systems due to a range of causes including, thermal expansion mismatch, humidity and solvent uptake or loss, and cure shrinkage. He understands assembly processes for tapes and adhesives including interpreting Technical Data Sheets, Application Data Sheets, developing test methods, and selecting materials.

View Biernath Consulting, Inc.'s Business Consultant Profile.

Mr. Sremack is a computer scientist and forensic examiner with over 20 years of experience providing services in data, software, and systems analysis. He specializes in matters requiring data analysis, source code examination, and IT system assessment. He is the leader of CBIZ’s Forensic Data Analytics and Technology practice and has been engaged in over 500 consulting matters that have spanned numerous industries, financial and trade regulatory bodies, state and federal courts, and over fifty countries. He routinely develops new software and technology solutions to develop solutions and to identify and remediate issues for his clients. He is the author of the book “Learning Big Data Forensics” and a regular speaker and author on subjects related to forensic data analysis and software analysis. His publications and research have been cited in hundreds of academic papers on subjects related to digital forensics and forensic data analysis.

Areas of expertise include:
• Forensic data collection (enterprise systems, cloud systems, social media)
• Forensic data analysis and data science (use of algorithms, pattern detection, fraud analysis)
• Source code and software system analysis (theft of trade secrets, use of open source code/licenses)
• Artificial intelligence forensics (theft of IP, AI harm, model development)
• Data privacy assessments (online tracking, data anonymization, unauthorized disclosure of PII/PHI)
• Enterprise system investigations and failure analysis (authenticating timestamps, system controls validation, explaining system operations)

His analysis of data and software is applicable to issues found in:
• Class action certification
• Software intellectual property disputes
• Labor and employment litigation
• Consumer privacy litigation relating to online tracking and PII/PHI issues
• Artificial intelligence design and use
• Commercial litigation involving large sets of data for fact development
• Electronic discovery where large, complex data systems are potentially responsive
• Neutral expert roles where questions are present relating to system operations and/or data accessibility .

Areas of Expertise:

Mark McFarland, is a licensed and Board Certified Electrical and Telecommunications Engineer.  He provides expert consulting for plaintiff and defense counsel on civil and criminal cases nationwide. 

Mark's practice covers a wide range of cases, typically involving electrical, electronic, software, cellular, GPS, and telecommunications evidence. He has worked with lawyers in several fields including: wrongful death, personal injury, product liability, securities fraud, homicide, sex trafficking, medical malpractice, class action, insurance claims, patent litigation, contract disputes, and more.

Mark has worked dozens of cases and testified in court for civil and criminal trials.

Many of the cases he's worked have settled on his expert report.

Contact Mark at Discovery Engineering when you have litigation involving electrical, electronic, software, cellular, or GPS evidence. Licensed & Board Certified.  720-593-1640

For more information, please give me a call or visit my website.  

Have a fantastic day!   

Eric Forister, PhD, is an expert Economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. A Senior Economist at Econ One, he focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality.

Ideal Client Engagement: For litigation-related matters, an ideal engagement would be providing an opinion on economics, damages, market power, or market definition; or providing pre-litigation advice on the economics of potential claims, or the merits of a survey. For non-litigation matters, an ideal engagement would be helping to explain the economics of different business models or consulting to those considering buying or starting an optometry office.

Experience: Dr. Forister has acted in a support/consulting role on over 100 matters. His support work has been a mix of plaintiff and defense work. Dr. Forister has designed and evaluated surveys for IP and marketing cases and worked on a wide range of other matters, including:

• Antitrust - price fixing, exclusionary conduct, monopsony, unfair competition, Robinson-Patman
• Intellectual Property - SEP, FRAND, patents, trademark, irreparable harm
• Marketing - false advertising, product labeling
• General Damages - breach of contract, bankruptcy

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Consulting Profile.

Larry Leibrock, PhDi, is the founder and officer for eForensics, where he leads the Digitial Systems Security team and performs Cyber Enabled Investigations. His primary research and practitioner competencies focus on Enterprise Forensics dealing with a wide range of client devices, networks, and servers which interplay in electronic discovery investigations.

Litigation Support - Dr. Leibrock has conducted over 100 digital forensics examinations, testified in over 20 hearings / trials and taught basic to advanced digital forensics tutorials in 8 countries. He has served as an expert in US Federal Courts, US State Courts, and for international authorities including Mexico, Iraq, and Afghanistan.

Dr. Leibrock's digital forensics investigations range from: administrative disputes, possession of contraband pornography, malicious network intrusions to capitol espionage cases. As a digital forensics expert, he has served in consulting and testifying capacities in civil defendant and plaintiff and criminal prosecution defendant disputes. In addition, he has served as court appointed special master in forensics intellectual property disputes.

Areas of Expertise:

Dr. Leibrock is a member of the Department of Defense Software Engineering Institute and a participant in the Air Force Software Technology Conference. He has formerly served as a senior lecturer, Associate Dean, and the Chief Technology Officer for the University of Texas Graduate School of Business and College of Business Administration. He has taught courses in Forensics, Digital Evidence, Computer Security and IT systems and the undergraduate, graduate and Law School level. Dr. Leibrock is a member of American College of Forensics Examiners, IEEE, ACM, Internet Society, and USENIX/SAGE.

View eForensics' Consulting Profile.

Joel Beal is an expert in Truck Technology with a focus on electronic logging devices (ELDs), telematics, regulatory compliance, and accident analysis. He is a nationally recognized expert with over 35 years of experience.

Mr. Beal's clients have included Alphabet, Inc., Amazon.com, Inc., Chevron Corporation, ExxonMobil Corporation, FedEx Corporation, Matheson, Inc., Meta Platforms, Inc., Microsoft Corporation, Petco, Inc., Sysco Corporation, and many others.

Litigation Support: Mr. Beal provides expert testimony for legal proceedings, grievance hearings, depositions, and trials. He also assists in patent and intellectual property cases. Mr. Beal provides services to attorneys representing trucking companies, private fleets, and commercial drivers, as well as for-hire trucking companies, private fleets, and transportation trade associations.

Mr. Beal delivers clear, data-driven insights to support causation and liability arguments. He has provided expert testimony in both state and federal courts.

Areas of Expertise:

Background Experience: Mr. Beal experience includes leadership in system design, regulatory advisory roles, and extensive involvement with commercial fleet operations. His education includes US, Canadian, State, and Provincial Commercial Motor Vehicles, legislation, regulations, and requirements.

From 2016-2020, Mr. Beal worked with North American Dispatch Systems, LLC, dba LoadTrek Software. LoadTrek, which provided TMS and telematics to specialized fleets in the postal and parcel sectors. In his role as General Manager and VP/Sales he was responsible for sales, training, and support of the LoadTrek TMS, which included dispatch software and ELD.

From 1994-2007, Mr. Beal served as Senior VP for Tripmaster Corporation, which invented Onboard Computers for trucks in 1978. Tripmaster provided systems for most of the US Fortune 500 companies who had private fleets.