Data Analytics / Data Visualization Expert Witnesses: 6

Joel Beal is an expert in Truck Technology with a focus on electronic logging devices (ELDs), telematics, regulatory compliance, and accident analysis. He is a nationally recognized expert with over 35 years of experience.

Mr. Beal's clients have included Alphabet, Inc., Amazon.com, Inc., Chevron Corporation, ExxonMobil Corporation, FedEx Corporation, Matheson, Inc., Meta Platforms, Inc., Microsoft Corporation, Petco, Inc., Sysco Corporation, and many others.

Litigation Support: Mr. Beal provides expert testimony for legal proceedings, grievance hearings, depositions, and trials. He also assists in patent and intellectual property cases. Mr. Beal provides services to attorneys representing trucking companies, private fleets, and commercial drivers, as well as for-hire trucking companies, private fleets, and transportation trade associations.

Mr. Beal delivers clear, data-driven insights to support causation and liability arguments. He has provided expert testimony in both state and federal courts.

Areas of Expertise:

Background Experience: Mr. Beal experience includes leadership in system design, regulatory advisory roles, and extensive involvement with commercial fleet operations. His education includes US, Canadian, State, and Provincial Commercial Motor Vehicles, legislation, regulations, and requirements.

From 2016-2020, Mr. Beal worked with North American Dispatch Systems, LLC, dba LoadTrek Software. LoadTrek, which provided TMS and telematics to specialized fleets in the postal and parcel sectors. In his role as General Manager and VP/Sales he was responsible for sales, training, and support of the LoadTrek TMS, which included dispatch software and ELD.

From 1994-2007, Mr. Beal served as Senior VP for Tripmaster Corporation, which invented Onboard Computers for trucks in 1978. Tripmaster provided systems for most of the US Fortune 500 companies who had private fleets.

View Rockwell Technology's Consulting Profile.

Joseph C. Sremack is a Partner at Resolution Economics in Los Angeles specializing in forensic technology, data analytics, and source code analysis for litigation and regulatory investigations. He is the author of AI Forensics: Investigation and Analysis of Artificial Intelligence Systems (Chapman & Hall, 2026) and Big Data Forensics (Packt, 2015).

With more than 20 years of experience, Mr. Sremack has served as a consulting and testifying expert in hundreds of engagements before state and federal courts, international tribunals, and regulatory bodies. Testimony includes ChatPM v. Microsoft (Abu Dhabi Commercial Case No. 1220/2025), ZL Technologies, Inc. v. Splitbyte Inc. (Cal. Super. Ct., Santa Clara), and Blackbelt Smartphone Defense Ltd. v. Phonecheck Solutions, LLC (C.D. Cal.).

He conducts forensic examinations of artificial intelligence and machine learning systems, including training-data provenance, model behavior testing, and inference-pipeline review. He assesses source code across numerous programming languages and data from ERP, cloud, and proprietary database platforms in matters involving billions of records.

Mr. Sremack holds an M.S. in Computer Science from North Carolina State University and multiple certifications, including the CISA, CFE, CIPP/US, and Microsoft Certified Azure AI Engineer Associate. 

Areas of analysis and testimony:

- AI forensics (training data, model behavior, inference pipelines, IP theft, AI harm)

- AI system design, compliance, and bias measurement

- Source code and software analysis (trade secrets, patents, open source licensing)

- Data privacy (web tracking and pixels, PII/PHI disclosure, anonymization)

- Forensic data collection (enterprise, cloud, mobile, social media)

- Forensic data analysis and data science (algorithms, fraud analytics)

- Enterprise system investigations and failure analysis

- Database design, controls, and use

- Geospatial, GPS, and mobile location data

 Areas of Expertise:

Jared K. Stern has 38 years of experience in the field of Digital Forensics. Over the course of his career, he has directed and conducted more than 5,000 digital forensic examinations involving computers, mobile devices, GPS units, cameras, and other digital media in support of civil, criminal, and federal matters. His work routinely includes reconstruction of user activity through artifact analysis, recovery of deleted data, timeline analysis, and attribution of device usage, with findings documented in litigation-ready forensic reports for attorneys and courts. 

Mr. Stern has been retained in numerous matters involving cybercrime and financial fraud, including cryptocurrency-enabled scams, ransomware incidents, business email compromise, and digital asset tracing. He also oversees a full-scale digital forensics laboratory, establishing forensic protocols, evidence handling procedures, and examiner training while supervising teams of forensic analysts on large investigative and litigation support engagements.

Litigation Support - Mr. Stern is court-qualified digital forensics expert, cybercrime investigator, and senior investigative consultant. He is trusted by law firms, corporate counsel, and government entities for high-risk, high-complexity matters requiring rigorous forensic methodology and litigation-grade evidence handling. Mr. Stern is a qualified and accepted as an expert in county, state, federal, and military courts, with experience that includes more than 5,000 digital forensic examinations, fact-witness testimony in more than 500 proceedings, expert opinions admitted in 15 cases, and hundreds of additional expert engagements concluded prior to testimony.  

Areas of Expertise:

Eric Forister, PhD, is an expert Economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. A Senior Economist at Econ One, he focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality.

Ideal Client Engagement: For litigation-related matters, an ideal engagement would be providing an opinion on economics, damages, market power, or market definition; or providing pre-litigation advice on the economics of potential claims, or the merits of a survey. For non-litigation matters, an ideal engagement would be helping to explain the economics of different business models or consulting to those considering buying or starting an optometry office.

Experience: Dr. Forister has acted in a support/consulting role on over 100 matters. His support work has been a mix of plaintiff and defense work. Dr. Forister has designed and evaluated surveys for IP and marketing cases and worked on a wide range of other matters, including:

• Antitrust - price fixing, exclusionary conduct, monopsony, unfair competition, Robinson-Patman
• Intellectual Property - SEP, FRAND, patents, trademark, irreparable harm
• Marketing - false advertising, product labeling
• General Damages - breach of contract, bankruptcy

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Consulting Profile.

Mark McFarland, is a licensed and Board Certified Electrical and Telecommunications Engineer.  He provides expert consulting for plaintiff and defense counsel on civil and criminal cases nationwide. 

Mark's practice covers a wide range of cases, typically involving electrical, electronic, software, cellular, GPS, and telecommunications evidence. He has worked with lawyers in several fields including: wrongful death, personal injury, product liability, securities fraud, homicide, sex trafficking, medical malpractice, class action, insurance claims, patent litigation, contract disputes, and more.

Mark has worked dozens of cases and testified in court for civil and criminal trials.

Many of the cases he's worked have settled on his expert report.

Contact Mark at Discovery Engineering when you have litigation involving electrical, electronic, software, cellular, or GPS evidence. Licensed & Board Certified.  720-593-1640

For more information, please give me a call or visit my website.  

Have a fantastic day!   

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.