Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics,and digital marketing strategies.
Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.
Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).
Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request
Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.
Areas of Expertise:
Internet / Web Forensics
Digital Data Discoverability
Digital Content Archives
Search Engine Visibility
Click Validity Measurement
Website Traffic Analytics
Open Source Data
Internet and Digital Marketing
Social Media - Facebook, Twitter, Instagram
Intellectual Property - Trademark, Patent, Prior Art
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Internet Marketing Expert Witness Chris Silver Smith
Chris Silver Smith is an Internet Marketing Expert who has served in lawsuits involving search engine optimization (SEO), search advertising (Pay-Per-Click advertising / PPC), social media, domain names, and more.
Mr. Smith bears the distinction of long occupying the topmost organic rankings for searches for "SEO Expert Witness", establishing that he is a not only able to speak to the theory of search engine optimization, but is also able to practice it. Smith's legal work has enabled his clients collectively to be awarded more than $94 million in their court cases, and his clients prevailed in the majority of cases he has served upon.
Litigation Support - Mr. Smith helps large companies and large brand names protect their marks in trademark infringement cases and online defamation cases. He has served as an expert on behalf of PODS Enterprises, Starbucks, Versace, GoDaddy, Adidas, and others. He does not assist companies involved with gambling, porn, recreational pharmaceuticals, tobacco, alcohol, multi-level marketing, or cults.
Search Engine Optimization (SEO)
Search Advertising (PPC)
Google Ads Search Certified
Social Media (Facebook, Twitter, Instagram, YouTube, TikTok, Tumblr, etc)
Defamation & Reputation Management
Background Experience - Mr. Smith has a diverse background as he was self-taught programming in high school, and was first trained in hypertext, the protocol subsequently succeeded by HTML, which continues to be the dominant markup language for webpages. Smith also learned higher-level C programming language in college, and later went on to work for a decade for Verizon where he ultimately was head of the technology department for one of the company's largest websites. In his roles at Verizon, Mr. Smith performed software development in multiple internet programming languages that included a proprietary Verizon language, PERL, PHP, and JAVA.
Mr. Smith also provided user-interface design and served as an analyst. He was promoted to overseeing multiple developers and teams for usability research, search engine development, SEO, graphic design, internet analytics, advertising system design, and advanced research. As the company's pioneer in SEO research, Mr. Smith was awarded the company's highest honor, the Individual Excellence Award, for increasing search engine referral traffic and associated revenues. Smith's contribution also resulted in multiple patents awarded for search and presentation technologies.
After leaving Verizon, Mr. Smith worked for a couple of prominent and exclusive internet marketing companies before founding his own agency at Argent Media™.
Chris Silver Smith has long been a writer for Search Engine Land, one of the industry's top news and information websites for search engine marketing, and he has spoken at numerous conferences on his areas of expertise.
Isaac Pflaum, MS, JD, LLM, is an IT Litigation Consultant and Source Code Reviewer. For the last nine years, Mr. Pflaum has specialized in advising clients on patent, copyright, trade secret, and software implementation disputes. He is also an attorney and registered patent agent with professional experience in financial services and software development.
Mr. Pflaum is skilled in code review and reverse engineering of software systems. He has extensive experience reviewing and reverse engineering code written in C-based programming languages, and has also reviewed machine code, assembly code, CAD code, and application code for enterprise n-tier and SOA applications written in a variety of languages:
JIRA, SVN, Git, Bugzilla, Rational Team Concert (RTC), HQ Quality Center (HPQC), SAP, SAP Business One, IBM Cúram, AWS
Litigation Support - Mr. Pflaum's services are available to attorneys at ALM 100 law firms working on complex Software-related Cases / issues in Intellectual Property, Breach of Contract, Tort, and Unfair Competition. He has been involved in a variety of intellectual property, contract, fraud, and computer forensics cases in International Trade Commission (ITC) investigations, in addition to federal and state court cases.
Mr. Pflaum has nine years of experience working as an expert witness/consultant. He has participated more than 50 engagements as a consulting and/or testifying expert. He has been deposed three times, testified at trial twice, submitted expert reports, declarations and/or affidavits in 10 cases.
Areas of Expertise:
Automotive systems (e.g., electronic throttle and braking controls)
Cloud computing including apps built on Amazon Web Services (AWS)C
Cryptographic protocols, cryptocurrencies, and peer-to-peer messaging systems
Consumer electronics like set-top boxes and portable media players
On-Chip and on-board controllers including power management and memory access controllers
E-commerce and enterprise systems and websites, including SaaS, COTS, OOTB and custom apps
Industrial controls (e.g., robotics and factory automation technologies)
Internet of Things (IoT) devices and sensor networks
Medical and analytical devices and electronic medical record databases
Mobile devices and apps for Android and iOS smartphones and tablet
Setec Investigations offers unparalleled expertise in computer forensics and electronic discovery, providing highly personalized, case-specific forensic analysis and litigation support services to assist in the investigation, handling, and prosecution of computer-related crimes or misuse.
Setec Investigations combines today's most advanced computer forensics and litigation support expertise with a business- and legal-friendly approach, resulting in a sound analytical foundation that carefully balances critical investigative requirements with vital legal and evidentiary needs.
Setec Investigations incorporates a cross-disciplinary team comprised of computer forensic investigators, attorneys, law enforcement specialists, and seasoned business professionals who have established a proven track record of success since 1997.
Setec Investigations possesses the necessary combination of technical expertise, understanding of the legal system, and specialized tools and processes enabling the discovery, collection, investigation, and production of electronic information for investigating and handling computer-related crimes or misuse.
Explore our range of service offerings:
Computer Forensic Investigations
Computer forensics and enterprise investigation services identify, gather, analyze, and preserve electronic evidence to establish a sustainable posture for internal or legal action.
Manage large volumes of electronic data and quickly identify and isolate electronic evidence that is critical to the success of a litigation.
Legal consultants and attorneys translate litigation issues into strong case strategies that effectively utilize electronic evidence.
Supports the resolution of security incidents and active litigations by offering impartial and independent expert testimony, opinions, and customized reports in legal proceedings.
Identifying pertinent evidence on computer systems is essential to the discovery process in today's world, as it is believed that over 70% of information stored in computer systems is never reproduced in hard copy form
It is estimated that over 90% of all documents are now created electronically, although most of them are never printed; therefore, legal professionals are being challenged by a drastic increase in electronic evidence