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3/26/2001 · Franchising

International Franchising Checklist: Short and Long-Term Considerations

By: Chuck Woolweaver

If the growth of U.S. franchising continues at its current rate, domestic sales alone could top the $1 trillion mark by the year 2000, says the International Franchise Association, the world's oldest and largest organization representing the sector. Franchisors are also finding fertile ground for their operations beyond U.S. borders, reports a study by the IFA Educational Foundation

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