Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.
• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
Michael T. Motley, Ph.D. has over thirty-five years of experience in the field of Communication, with specialization in the areas of public-speaking anxiety (stage fright), interpersonal communication, meaning, and psycholinguistics. He has developed an approach to reducing public-speaking stage fright that has been proven in several clinical trials to be the most effective therapy available. The method is successful in about 95% of severe cases and 85% of moderate cases. Dr. Motley is a Professor of Communication with the University of California at Davis. He has authored almost 200 books, articles, and research papers in communication and psycholinguistics. He has won eighteen excellence awards for his research and was recognized as among the "Top 1%" of communication scholars of the 1970's, 1980's, and 1990's. Areas of Expertise:
Stage Fright Reduction
Interpersonal Communication Skills
Male / Female Misunderstandings
Communication of Sexual Consent
Consultation and Advice in Above Areas
Therapy for Public-Speaking Anxiety (Stage Fright)
If you do work as an expert witness on warnings, you probably feel quite confident that you know a bad warning when you see one (and would know a good one if you ever saw one). Of course, backing up our opinion with some version of, "I just know" doesn't make for very strong testimony. Indeed, we can count on our criteria being challenged by opposing council even when we can articulate them.
My first expert witness case involved a man who was injured using a chinup bar designed to fit within a door frame. The bar has rubber suction cups at each end, and its length is adjusted by twisting its two sections together or apart for a telescoping effect.
In this volume, recognized scholars discuss ways they have applied communication research to court cases as an expert witness or consultant in such areas as jury selection, pretrial publicity, sexual consent, warning adequacy, hindsight bias, jury decision making, document authorship identification, graphics and simulations and several others. For attorneys, the volume may provide an introduction to ways that communication scholarship can inform their future cases.
This book offers solutions for communication problems that erupt in our daily lives. By focusing on socially meaningful applied research in communication, this book offers a new direction for interpersonal communication studies. Featuring original studies that are practical and relevant, chapters provide readers with a balanced combination of rigorous research with pragmatic application.
Excel Impact was founded in 2013 and has evolved into a leading performance-driven Customer Acquisition firm with a centralized focus on Insurance.
Excel Impact solves the problem of buying great insurance by connecting consumers to great insurance products through an opti-channel routing experience, placing the needs of the consumer at the forefront of all decisions. To do this, Excel Impact uses predictive modeling comprised of data science (DS), machine learning (ML), and artificial intelligence (AI) to match consumers with the most optimal products and services to best meet their needs.
Craig Sturgill is currently the co-founder and chief strategy officer at Excel Impact. He is well-known within the insurance industry for his innovative thinking and strategic approach, specializing in lead generation and internet advertising for multiple products including Medicare, Health, Home, Auto, and Final Expense life insurance.
Mr. Sturgill is a leader in entrepreneurship, having started his own business while still in high school and growing not just one, but three full-fledged companies by the ripe age of 27.
Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.
The vast majority of Medicare beneficiaries pay the same for certain parts of their Medicare coverage. However, in some cases, the costs can vary. Today we’ll discuss the costs of Medicare for high-income earners. We’ll discuss how Medicare determines if you’ll have to pay more.
Many people on Medicare struggle with the cost of their prescription drugs. Extra Help is another name for Low-Income subsidy. This program assists those with limited income pay for drug costs. You can get Extra Help even if your income and assets are above the limits stated above.
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters.
Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation.