Advertising Consultants: 5

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Michael T. Motley, Ph.D. has over thirty-five years of experience in the field of Communication, with specialization in the areas of public-speaking anxiety (stage fright), interpersonal communication, meaning, and psycholinguistics. He has developed an approach to reducing public-speaking stage fright that has been proven in several clinical trials to be the most effective therapy available. The method is successful in about 95% of severe cases and 85% of moderate cases. Dr. Motley is a Professor of Communication with the University of California at Davis. He has authored almost 200 books, articles, and research papers in communication and psycholinguistics. He has won eighteen excellence awards for his research and was recognized as among the "Top 1%" of communication scholars of the 1970's, 1980's, and 1990's. Areas of Expertise:

• Stage Fright Reduction
• Interpersonal Communication Skills
• Male / Female Misunderstandings
• Communication of Sexual Consent

Services Offered:

• Consultation and Advice in Above Areas
• Therapy for Public-Speaking Anxiety (Stage Fright)

View Expert Witness Profile.

Digital Economics provides Publishing in Creative Content in programming, advertising and editorial in broadcast, digital, and print media. Their services include Publishing Administration, License Administration, and Talent Residuals Management and Analytics. Digital Economics provides services to clients operating in large, corporate environments, as well as in smaller, entrepreneurial environments.

Creative content consists of the music, graphics and scripts, and the directorial, acting and musical performances that give programming, advertising and editorial the substance and the meaning to touch the human hearts and mind.

Digital Economics Services:

• Developing publishing and licensing business plans and pricing models that attract investors, and maximize the current value of future revenues and royalties.
• Collecting domestic and international royalties payable by rights organizations such as ASCAP, BMI, SoundExchange and the Harry Fox Agency.
• Calculating residuals payable by programmer and advertiser signatories to guild contracts.
• Utilizing emerging technologies such as digital fingerprinting and watermarking to verify performances over analog and digital media.
• Leveraging the value of electronic program guide and ratings data.
• Achieving efficiencies offered by electronic invoicing and payment applications.
• Creating accurate, cost-efficient cue sheets identifying creative contributors to programming and advertising.
• Clearing talent re-use rights with guilds and with talent management.
• Clearing music reproduction, distribution and performance rights directly or through collectives such as the Harry Fox Agency.
• Clearing music performance rights.

View Donald A. Jasko's Expert Witness Profile.

Excel Impact was founded in 2013 and has evolved into a leading performance-driven Customer Acquisition firm with a centralized focus on Insurance. 

Excel Impact solves the problem of buying great insurance by connecting consumers to great insurance products through an opti-channel routing experience, placing the needs of the consumer at the forefront of all decisions. To do this, Excel Impact uses predictive modeling comprised of data science (DS), machine learning (ML), and artificial intelligence (AI) to match consumers with the most optimal products and services to best meet their needs.

Craig Sturgill is currently the co-founder and chief strategy officer at Excel Impact. He is well-known within the insurance industry for his innovative thinking and strategic approach, specializing in lead generation and internet advertising for multiple products including Medicare, Health, Home, Auto, and Final Expense life insurance. 

Mr. Sturgill is a leader in entrepreneurship, having started his own business while still in high school and growing not just one, but three full-fledged companies by the ripe age of 27.

Products:

• Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
• Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
• Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.

Verticals:

• Medicare: Medicare Supplement, Medicare Advantage, and more.
• Health: Affordable Care Act, Short Term, Subsidy, Non-Subsidy, Medicaid, and more.
• Life: Term Life, Whole Life, Final Expense, and more.

Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. 

Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. 

Areas of Expertise:

• False and Deceptive Advertising
• Deceptive Marketing Practices
• Consumer/Advertising Survey Research
• Packaging
• Trademark/Tradedress