E-Business Consulting Consultants: 9

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise:

Brand Awareness & Management Strategic Messaging, Planning & Execution (GTM) Integrated Consumer Marketing Campaigns & Customer Retention Integrated Marketing Campaign Development

Multi-channel Social Media Content Storytelling Digital & SEO Optimization Revenue Growth & Optimization

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Dr. Stephen Castell, Chartered Information Systems Practitioner and Member of the Expert Witness Institute, is Chairman of CASTELL Consulting. He is an internationally acknowledged Independent Computer Expert who has been involved in a wide range of computer litigation over many years. CASTELL Consulting, currently in its twenty-fifth year, provides independent professional consultancy and expert services in Computer Systems, Software, Project Management, Strategy, and Contract Disputes, to a wide variety of international clients and companies. 

As an Expert Witness in computer litigation, Dr. Castell has acted in over 100 major cases including the largest and longest computer software actions to have come to trial in the English High Court. He is the author of the best-selling Computer Bluff (1983), and of The APPEAL Report (1990) on the admissibility of computer evidence in court and the 'legal reliability' of information systems and technologies (with the CCTA).

Dr Castell, award-winning international Professional ICT Consultant and Expert has acted as expert witness in an unusual medical equipment procurement litigation of relevance to the current Covid-19 pandemic and its profound clinical and hospitalisation implications.  The court case, specific details of which cannot be given since the matter is subject to Confidentiality Hearing strictures, was over a dispute concerning due and diligent process undertaken by a major Hospital Management Group, the Defendant in the action, in issuing a Tender for complex diagnostic units, and the Group’s selection of the bid put in by a US corporation, a leader in its field.  That winning bid was challenged by a Claimant, another US corporation, a market competitor to the winning company.  The dispute hinged on whether or not the operational computer software of the winning bidder’s units was compliant with the Hospital Management Group’s strict Tender stipulation that the software had to be identical across all versions of the equipment to be supplied in meeting the Tender requirements.  

Dr Castell’s investigation and analysis of the operational software involved, and his opinion as to the extent that the software was compliant with the strict Tender condition, provided insight and assistance to the parties in reaching a satisfactory settlement.

Digital Economics provides Publishing in Creative Content in programming, advertising and editorial in broadcast, digital, and print media. Their services include Publishing Administration, License Administration, and Talent Residuals Management and Analytics. Digital Economics provides services to clients operating in large, corporate environments, as well as in smaller, entrepreneurial environments.

Creative content consists of the music, graphics and scripts, and the directorial, acting and musical performances that give programming, advertising and editorial the substance and the meaning to touch the human hearts and mind.

Digital Economics Services:

• Developing publishing and licensing business plans and pricing models that attract investors, and maximize the current value of future revenues and royalties.
• Collecting domestic and international royalties payable by rights organizations such as ASCAP, BMI, SoundExchange and the Harry Fox Agency.
• Calculating residuals payable by programmer and advertiser signatories to guild contracts.
• Utilizing emerging technologies such as digital fingerprinting and watermarking to verify performances over analog and digital media.
• Leveraging the value of electronic program guide and ratings data.
• Achieving efficiencies offered by electronic invoicing and payment applications.
• Creating accurate, cost-efficient cue sheets identifying creative contributors to programming and advertising.
• Clearing talent re-use rights with guilds and with talent management.
• Clearing music reproduction, distribution and performance rights directly or through collectives such as the Harry Fox Agency.
• Clearing music performance rights.

View Donald A. Jasko's Expert Witness Profile.

David Peterson, is a well-recognized ebanking pioneer, with a national reputation as a subject matter expert in Financial Technologies and Electronic Payments.  i7strategies was formed to assist companies in the financial industry with determining and achieving their goals. Companies in need of assistance in determining or refining their goals will benefit by using i7strategies for strategic planning.

Our expertise lies in gathering all relevant information and working in conjunction with company executives to “boil down the issues” to reach the critical strategic goals which are crucial to the organization’s success. This “distilling” process can take the form of a brainstorming session, a multi-day strategic planning session, or an ongoing commitment to annual planning with quarterly or monthly follow up.

In certain circumstances, a company will wish to add to its existing talent base to satisfy a short-term but vital need. i7strategies can provide specific expertise across a wide range of operational and management categories, providing timely and focused consulting. By “instilling” targeted subject matter expertise, i7strategies gives companies the ability to avoid lost opportunities and operational errors.

View David Peterson's Expert Witness Profile. 

Ian Cullimore, PhD, has over 30 years of hands-on Software and Hardware Development experience. He specializes in handheld devices, palmtops, PDAs, low power embedded systems, and Internet server technologies.

Background - Dr. Cullimore has held many employment and consulting posts as a software/hardware developer and inventor. He invented the world's first pocket PC which he licensed to Atari as the 'Portfolio'. He is also the co-inventor of the 'Poqet PC', acquired by Fujitsu. Dr. Cullimore is an experienced hi-tech CEO/CTO, yet still very hands-on with respect to architecture and coding. He has many years of experience both in the UK and California (Silicon Valley and LA) in companies ranging from small startups to large corporations, and in building and managing software and hardware teams.

An entrepreneur and start-up and young company specialist, Dr. Cullimore has helped to raise Angel and VC rounds, and has taken startups to exit. He has much experience interfacing with Boards, Investors, and sales/marketing/bizdev groups.

Litigation Support - Dr. Cullimore has a long track record as a Patent and Software / Hardware Expert Witness. His experience includes 19 cases, 16 written Expert Reports, 7 Depositions, and 1 trial. His services are available to attorneys for both plaintiff and defendant.

Areas of Expertise:

IoT Embedded Handhelds Smartphones Mobile Phones Operating Systems

Device Drivers Communications Ultra-low Power Systems Interfacing to the Cloud PDAs Source Code Reviews

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Nevium specializes in managing and increasing the value of intellectual property portfolios. You have your business plan; you have your marketing plan…Where is your IP plan? Quite surprising, most businesses don’t have an IP plan; nonetheless even know the total contents of their IP portfolio. At Nevium, we manage and monetize intellectual property and intangible assets. We believe these assets need to be identified, organized and managed in order to maximize value. 

Nevium specializes in valuing, managing, monetizing and providing expert testimony related to intellectual property. Nevium values IP for business transactions, tax/estate, joint venture negotiations, transfer pricing and bankruptcy. 

Nevium builds and manages intellectual asset management strategies for clients who want to monetize their IP. Mr. Bania and Mr. Buss are frequent lecturers on IP valuation and licensing issues and publish articles for numerous industry publications. Areas of expertise include music, apparel, publishing, film, food, automotive, sporting goods, furnishings, advertising, media, photography, retail and not for profit.

Consulting Services Include:

• IP Management - Nevium Identifies, organizes and values IP and IA
• IP Valuation - Nevium values brands, trademarks, copyrights, patents social media and Internet assets for M&A, estate, business transactions, tax and transfer pricing
• IP Monetization - Nevium assists with setting royalty rates, building licensing agreements and buying and selling IP

Doug Bania, CLP, Founding Principal, has over a decade of expertise in managing, valuing and monetizing intellectual property. Prior to founding Nevium, Mr. Bania managed 100s of projects related to brands, intellectual property and the related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing. Mr. Bania delivers presentations and seminars on IP valuation, management and damages issues for various business and legal entities across the United States.

San Diego Office 415 Laurel Street, Suite 341 San Diego, CA 92101 Telephone: 858-255-4361 Email: info@nevium.com

Los Angeles Office 9107 Wilshire Blvd., Suite 450 Beverly Hills, CA 90210 Telephone: 310-975-3145 Email: info@nevium.com

View Nevium's Expert Witness Profile.

Rod Tasker specializes in Payment Services, Transaction Banking, and e-Commerce. He has over 20 years of experience working for major banks in strategic and business planning and cradle to grave product management, including business cases, feasibility, piloting, commercialization, and retirement. Mr. Tasker consults in strategic management and innovative solution delivery in the banking and finance industry. His achievements in Australia and internationally include:
     - Leading a team of 25 people in developing an internet payment service
     - Developing an enterprise Sales and Service architecture for a major bank
     - Developing an international payments business architecture & operations strategy for a major bank
     - Obtaining consensus amongst a consortium of 15 global banks for the strategic vision and plan for implementing B2B international ePayments
     - Developing a variety of e-Banking and e-Payment products and services
     - Building a payments business from start-up as CEO

Areas of Expertise:

Payments e-Commerce Transaction Banking Identity Services

Product Development / Product Management Piloting Commercializing Business and Strategy Formulation

Consulting Services - Mr. Tasker is engaged by companies that offer payment services as products or services, or for whom payments are "strategic" or "core," for example, insurance companies, exchanges, retailers, and investors wanting to evaluate payment business acquisitions, mergers, or funding opportunities. His services include:

Strategy Formulation Business Planning Profitability Improvement Change Management

Program and Portfolio Management Regulatory Compliance Risk Analysis Ventures / Mergers & Acquisitions