The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. This book offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. In this book, the author reveals the most exciting and powerful ways to build a giant audience from scratch.
This book is the stroke of illustrated magic we've all been waiting for. Journaling life in the womb through spectacular images, this dazzling book captures the beginnings of human existence in a way that can only inspire amazement.
Pregnancy is so human, so fundamental to everything we are, and yet it remains a profound mystery even to the women who experience it. The Miracle Within takes you on a tour of the tiny secret world inside the womb to reveal the magic of nature, creating all that makes us human.
Today's economists are still concerned however with issues of value and distribution and how market forces operate to price scarce resources like labor, land, machines and more recently information and time. The field is generally divided into two areas: macroeconomics and microeconomics.
Stanley P. Stephenson, David A. Macpherson & Gerald D. Martin
April 21, 2017
Uses proven procedures, checklists, samples and tables to value economic loss in wrongful death and personal injury cases. Learn how to calculate damages, what to ask a forensic economist, which tables to consult for current information on damages and more.
demonstrates how to develop a quality system that complies with both the ANSI/ISO/ASQC series quality standards and the applicable regulations of the FAA. Chapters are organized according to the major requirements of the ANSI/ISO/ASQC Q9001-1994 quality standards. Includes helpful examples and sample forms, cross-reference matrices comparing sections of each set of quality standard requirements, and a glossary of industry acronyms.
This book offers a plan for anyone who wants to prevent or reverse their pain, discomfort, and limitations. It is the first book on arthritis that incorporates the latest research and treatment strategies for a disease that the vast majority of baby boomers will inevitably have to learn to live with. What's more, it provides younger generations with an easy-to-follow game plan for minimizing and even avoiding the more debilitating aspects of arthritis.
Anyone who has experienced the sensation of the room spinning around or the lightheadedness that signals an impending faint knows how bad it feels to be dizzy. Almost any medical condition can cause dizziness, but the most common include benign paroxysmal positional vertigo, transient drops in blood pressure, migraine, and anxiety. Inner ear disorders that cause dizziness are often associated with abnormal eye movements?in fact, it’s possible to diagnose an acute inner ear infection in five seconds, just by looking at a person’s eyes. In Dizziness, Drs. Gregory T. Whitman and Robert W. Baloh explore the different conditions that can cause dizziness, describe the types of dizziness they see most frequently, and explain what people with dizziness can do to feel better.