Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Many directors come to the boardroom without prior governance experience and navigating the many challenges can seem daunting. The strategies discussed in this book range from how to artfully frame questions to get the best response from management to how to “wedge your place setting” at an already crowded boardroom table.
Written by two former bank regulators who have also served on financial institution boards, Boardroom Strategies for Financial Institutions provides practical guidance and applications for most governance situations in the boardroom.
It is a must have for new and experienced board members.
Teens with mental health disorders continue to enter and remain in the juvenile
justice system--providing significant challenges for those who work with them.
This book is a practical, user-friendly guide for professionals who supervise,
manage, teach, or treat teenagers who have been arrested, detained or
Parents of teenagers often wonder if the changes they see in their son or daughter's mood or behavior might indicate that something may be wrong. Compassionate and reassuring, this practical and user-friendly guide is invaluable to any parent concerned about their teenage child. "When to Worry" helps parents distinguish typical teenage behaviors from those that warrant concern. Parents will learn how to recognize the warning signs of problems, which solutions work best for each one, and how and where to get help if needed.
Revised and updated with more than 200 pages of new information, this outstanding book guides users through the reimbursement process from start to finish. Perfect for trainers, students, and veteran reimbursement professionals alike, this Third Edition offers concise, informative, and easy-to-understand overviews of insurance basics, types of insurance and payers, coding systems, insurance processing, and review and appeals.
This manual was written to provide guidelines for restoring competency to defendants in a structured and efficient manner. Practical information is presented to assist forensic providers from their patient’s initial finding of incompetency to the final disposition of the case. In addition, instructional materials and other resources are provided, which include definitions of court terminology, educational activities, competency tests, court report templates, and a certificate of completion. Forensic providers are encouraged to customize the contents of this manual to comply with specific State statutes.
Compiled from more than 1,000 hours of research and statistical analysis, Restaurant OSHA Safety and Security was written to help provide restaurant owners, managers, executives, employers, employees, and vendors what they need to know about OSHA and industry standards and best practices in simple language, so they can concentrate on being successful and making money.
“The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” shares my personal approach to doing business on social media which has helped my firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 social media and communication experts from around the world who show you, through real-world examples, how they use social media to build their brands, top of mind awareness, and dominate their markets.
Practicing Forensic Criminology draws on examples from actual court cases and expert witness reports and testimony to demonstrate the merits and uses of substantive criminological knowledge in the applied setting of civil law and the courts. Throughout the book, the authors provide a highly readable, informative discussion of how forensic criminologists can apply their research and teaching skills to assist judges and juries in rendering legal decisions.