Gabriele Goldaper has over 45 years experience in the Fashion, Garment, Textile Industry, as a retailer, manufacturer, consultant, and college instructor. She has been a Management Consultant to over 200 new, failing or growing companies in need of reorganization, restructuring, or reengineering of the business process. Specializing in areas of inventory management, marketing and selling strategies, product development, financial planning, customer service, warehousing, distribution, and domestic and international manufacturing and sourcing.
Worked with major American companies as well as companies in France, England, Australia and USAID (United States Agency for International Development) projects in Romania, Egypt, Russia, Thailand, El Salvador, and Bulgaria as an apparel expert Ms. Goldaper has owned her own clothing manufacturing company and has held key executive positions in major public and private companies in Southern California.She is a 30-year member of the faculty at the Fashion Institute of Design and Merchandising.
Areas of Expertise Include:
Copyright Infringement and Trademark Cases
Opinions on Originality and Substantial Similarity
Fabric/Print Design, and Origin Issues
Garment Construction and Design issues
Customs, Practices and Operations of Clothing Business
Financial Conditions, Valuations and Financial Matters
Issues with Manufacturing Contractors/Factories: Domestic and Off-Shore
Wholesale Distribution to Retailers and Internet Sales
Quality Standards/Specifications used in Production of Garments
Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
Likelihood of Consumer Confusion, Brand Valuation & Dilution
Package Graphic/Structural Design
Branding Industry Best Practices
and all brand related issues.
Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.
He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
Brand identity and package design has entered into its 4th generation. And in this next phase, the brand will never again have the same message to the 100 million consumers. It will offer 100 million "on-brand" messages customized to each individual consumer. To trace this progress, its relevant to understand how branding evolved from its onset.
Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.
Trademarks are everywhere. They're embodied in logos and symbols (Nike's Swoosh), color schemes (John Deere's green and yellow), numbers (501 jeans), slogans ("Eat Fresh"), and even shapes (Method's product packaging). They're memorable. They distinguish products and services of one provider from those of another, ensuring that customers do not confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal.
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.
In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.
Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.
I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.
Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities
Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.
• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
Beryl Vaughandraws on a combined 30 years of experience in Law Litigation Management and Forensic Psychiatry Marketing to create Medical-Legal Practice Growth and Strategy for Physicians and Psychologists to grow their practice as medical-legal experts. She provides marketing and business consulting for maximum effect and improved bottom line.
Ms. Vaughan has been honored to present to UCSF, UCDavis, and UCLA Forensic Psychiatry Fellows about the nuts and bolts of building a forensic practice, an annual event for each new Fellowship year. She has presented on this topic to physicians in all specialties.
Consulting Services - Any physician can benefit from the help of someone who knows "the business" of developing a practice as an expert witness or medicolegal consultant. Ms. Vaughan has helped doctors many areas of medicine with additional expertise in Forensic Psychiatry and Psychology. Ms. Vaughan's track record in developing focused, concrete, practice-building strategy is proven to be effective for doctors. She also uses reputation-enhancing tools to build legitimacy in the legal space. She is also an expert in navigating retention contracts, billing, and timekeeping that will stand up in court, and even how to handle first calls from attorneys.
Services and Process: All platforms are curated to get the word out to attorneys about the Expert's services, credentials, and unique knowledge-base. Ms. Vaughan expands and deepens client forensic work such as records review, medical-legal case consulting, and Expert Witness testimony in targeted areas of law (for example, medical malpractice or product liability) Her services include marketing, maximizing a website, and using free and paid methods to that end.
A plan may include helping clients decide if an expert witness directory (and which) will benefit you, websites that meet high ethical standards and get attention, even developing presentation and writing topics for attorney audiences. Social media best practices for effect. She notes it is not appropriate for everyone, but very appropriate for some.
Interviewing physicians to get into the nitty gritty of medical backgrounds and desires, recommending a tailored plan in collaboration with your goals, and explaining why some choices are better than others, and implement.
Business consulting is usually needed - it goes hand-in-hand with best practices and profitability.
Are you ready to build your website? Or did you build one yourself? Can you really build a website yourself? You may well be tempted to take a Saturday afternoon and follow the lure of a DIY site: that it will be inexpensive and easy. DIY sites offer premade templates called Themes. You plug in your info (name, address)
Michael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.
Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.
Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.
Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
Jon Mitchell “Mitch” Jackson, Esq. is a Social Media and Live Video Consultant. A veteran in law and business with 30+ years of jury trials, business presentations, and speaking experience, he first started to achieve success well before and then during the development of the Internet as we know it.
Beginning with his first website back in 1996, Mr. Jackson has used the internet and specifically, social media platforms, to expand his sphere of influence on a global level. Known as the Streaming Lawyer, when he’s not trying cases, Mr. Jackson enjoys combining Law, Technology, and Social Media to help professionals, business owners, and entrepreneurs use social media and live streaming to disrupt, hack, and improve their practices and businesses.
Mr. Jackson believes that developing a new mindset and disrupting industries are mandatory to ongoing success. Because of the exponential speed of change that exists today, understanding and appreciating this new dynamic has never been more important. The pace and need for change are several reasons why Mitch wrote, "Social Media for Business Owners, Professionals and Entreprenurs" in 2018, and delivers lectures and seminars on the role of Social Media in personal and professional settings including speaking at the Tony Robbins Business Mastery Events before thousands in the audiences. In 2013, Mr. Jackson received the California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have:
"changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law."
Mitch Jackson and TheShow.Live
His firm, Jackson & Wilson, is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system. Mitch Jackson, and his social media legal services department, enjoy putting decades of legal expertise to work to help social media business owners, agencies, and influencers with their legal needs. Areas of practice include Intellectual Property, Business Entities, Contracts, Defamation, Consulting, Second Opinions, and Litigation.
“The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” shares my personal approach to doing business on social media which has helped my firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 social media and communication experts from around the world who show you, through real-world examples, how they use social media to build their brands, top of mind awareness, and dominate their markets.
Leonard J. Backer has over 28 years of extensive and successful Furniture Industry experience in all key areas including:
Private Label Production
Import and Distribution
Designer Driven Approach
Mr. Backer has executive level perspective in start-up, turnaround and aggressive growth situations with long term industry relations, both domestically and overseas. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.
Leonard Backer has provided extensive consulting work on short and long term projects. He has provided consulting work on various topics over the past few years for private equity companies, large branded manufacturers, and independent product designers. Mr. Backer has conducted site visits to 80 overseas and domestic factory operations. Worked closely with independent product designers.
Many restaurants, independent hotels and timeshare resorts have much tighter budgets these days when it comes to purchasing seating for their properties. At the same time, there seem to be many “attractive” options available for their chairs, barstools and benches...
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters.
Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation.
Nevium specializes in managing and increasing the value of intellectual property portfolios. You have your business plan; you have your marketing plan…Where is your IP plan? Quite surprising, most businesses don’t have an IP plan; nonetheless even know the total contents of their IP portfolio. At Nevium, we manage and monetize intellectual property and intangible assets. We believe these assets need to be identified, organized and managed in order to maximize value.
Nevium specializes in valuing, managing, monetizing and providing expert testimony related to intellectual property. Nevium values IP for business transactions, tax/estate, joint venture negotiations, transfer pricing and bankruptcy.
Nevium builds and manages intellectual asset management strategies for clients who want to monetize their IP. Mr. Bania and Mr. Buss are frequent lecturers on IP valuation and licensing issues and publish articles for numerous industry publications. Areas of expertise include music, apparel, publishing, film, food, automotive, sporting goods, furnishings, advertising, media, photography, retail and not for profit.
Consulting Services Include:
IP Management - Nevium Identifies, organizes and values IP and IA
IP Valuation - Nevium values brands, trademarks, copyrights, patents social media and Internet assets for M&A, estate, business transactions, tax and transfer pricing
IP Monetization - Nevium assists with setting royalty rates, building licensing agreements and buying and selling IP
Doug Bania, CLP, Founding Principal, has over a decade of expertise in managing, valuing and monetizing intellectual property. Prior to founding Nevium, Mr. Bania managed 100s of projects related to brands, intellectual property and the related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing. Mr. Bania delivers presentations and seminars on IP valuation, management and damages issues for various business and legal entities across the United States.
Brian Buss, CFA, Founding Principal, is a Chartered Financial Analyst with over 20 years of experience in valuations, financial analysis, and corporate finance both in the United States and overseas. Mr. Buss provides strategic advice for intellectual property portfolios and transactions, guidance in determining economic damages, and profit apportionment in civil litigation, and performs valuations of trademarks, patents, copyrights, brand assets, trade secrets, technology assets, celebrity endorsements and marketing activities, and other intangible assets.
Prior to founding Nevium, Brian Buss managed over 100 cases as an economic and valuation expert. He has developed financial models and forecasts for acquisitions, business valuations, licensing transactions, and new business ventures. His entrepreneurial experience includes serving as co-founder and financial officer for a technology start-up. Prior to launching Nevium, he worked at San Diego-based consulting firms, Westpac Institutional Bank, and Deloitte & Touche’s Financial Advisory Services group in New Zealand and San Francisco. Mr. Buss has been engaged to speak by various institutions, both nationally and internationally, on topics concerning finance, valuation, and damages.
San Diego Office 415 Laurel Street, Suite 341 San Diego, CA 92101 Telephone: 858-255-4361 Email: email@example.com
Los Angeles Office 9107 Wilshire Blvd., Suite 450 Beverly Hills, CA 90210 Telephone: 310-975-3145 Email: firstname.lastname@example.org
Based on our knowledge of and ability to analyze and value businesses, valuation professionals are uniquely positioned to provide valuable information to business owners and managers regarding the financial value of their brand assets. In other words, how a company's brand assets are contributing to the company's overall financial performance. This "Special Issue" of The Value Examiner is intended to kick-start the discussion on brand valuation by identifying the opportunities and challenges in completing brand valuation assignments for our clients.
Use of the Internet and social media has become an increasingly essential element of conducting business in the United States and globally, which in turn raises new issues for calculating damages and performing valuations. With almost every business now using the Internet and social media to conduct business, cases of Internet IP infringement, IP misuse, and defamation have increased and evolved. Before the rise of these new media, cases of infringement and defamation typically occurred in print or on television and were visually obvious.
Most of the existing literature on copyright infringement is concerned with the valuation of intellectual property rather than the apportionment of the value that is directly attributable to the intellectual property asset at issue. Further, few of the currently proposed IP valuation methods and little of the literature addressing the determination of damages appears directly applicable to the case of copyright in the context of artistic productions. Within the creative arts, recorded music offers a particularly complex and interesting case within which to explore this issue, as different portions of the relevant copyright to the recorded song may be held by different persons.
Brent Coker, PhD, is an Online Consumer Psychologist, researcher, and lecturer of Marketing at the University of Melbourne. He has a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”).
For the past decade, Dr. Coker has been researching why ideas spread, and what causes people to share. In 2011, he developed the 'bump' algorithm that predicts the spread of memes and video ads, and a few years later, wrote a book to summarize what he learned about Viral Marketing. The WH Smith Heathrow chart topping book, Going Viral is the culmination of a seven year study on the psychology of building a strong brand and customer engagement. For more information, view his Masterclass on Viral Marketing – “ "Virology".“
Dr. Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh. – a technology and market research company. He is also inventor of the web analytics tool “webreep” Webreep Model,) which was the first web app to detect and measure website dissatisfaction, and more recently the founder of Wear Cape, – an influencer marketing agency.
Keynotes and Public Speaking - Dr. Coker has been serving as a keynote speaker for years. He has delivered speeches to such as entities as NASA, IBM, CPA Australia, and Oticon, and Qantas on subject including word of mouth, viral marketing, and online branding.
One common disgruntlement brands have against other brands is similarity. In the courts, brands argue that another brand is too similar, and that this causes confusion whereby consumers may believe there is an affiliation between the brands.
I was recently invited to provide informal pro-bono advice to a law firm organizing a class action lawsuit against JUUL – a supplier of vaping products. Part of their argument was the idea that JUUL were engaged in unlawful viral marketing – inciting peer pressure by using advanced marketing techniques.
Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.