Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. He has for many years focused his energies on the Economic, Technological, andLegal issues involved in the Publishing and Licensing of Creative Content.
Mr. Jasko served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations.
After a 16-year career with ASCAP, Mr. Jasko resigned from ASCAP to found Digital Economics. He then became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, creating Verance Corporation. He joined Verance with key product development, business affairs, marketing and sales responsibilities. He also played a key role in forging international joint ventures.
After nearly two years of service in Verance management, Mr. Jasko returned to the leadership of Digital Economics. As Chief Executive Officer, he provides publishing administration, license administration and product development services to Digital Economics' clients.
Litigation Support - Mr. Jasko serves as a strategist and expert witness in litigation involving best practices in publishing and licensing administration, and the monetization of creative content, catalog valuation, and technology strategy and implementation as they relate to content metadata and content identification.
Areas of Expertise:
Publishing and licensing creative content, including musical compositions, master recordings, digital sound recordings, photography and art;
Monetizing public performances of musical compositions and digital sound recordings, and the creative content of writers, directors, actors, and musicians;
Developing, deploying and monetizing databases of content metadata associated with programming, advertising and editorial;
Using ratings data to monetize programming, advertising, and the creative content incorporated therein.; and
Developing, deploying and using digital fingerprint and watermark technologies to monetize public performances of programming, advertising, and the creative content incorporated therein.