Happy Spring! As we start anew, it is time to revisit an aspect of operating and marketing your dialysis facility that is often overlooked: your website.
Some units may be best served by more elaborate websites, while still others, simple ones. With your own website you can shape your image on an ongoing basis and not be dependent on third-party. Your website is yours to create, change, and expand.
Five Website Quality Checks
"Contact Us" may be one of the most important pages on your website. Make sure you have both email and phone information. Also, make sure you have someone designated to respond to website generated emails. Directions to your facility are also an important feature; using a GPS friendly address is also helpful.
The old adage, "a picture's worth a thousand words" is still true with websites. Consider posting the view looking out from inside your clinic. Photos of your facility and staff-the people and place the patients will see when they come-can help new patients feel more at home.
The website of the larger chain dialysis providers have fliers that patients can download with information, as well as information explaining dialysis, the types of dialysis available, and the pharmaceuticals in use with relevant information. Useful resources, such as recipes, attract users to visit their websites on a regular basis. With advances in Web design technology and software, independent and smaller facilities can now easily match most of the Web-related features provided by the larger dialysis organizations.
Whichever Web strategy you choose, I suggest you keep control of your passwords and access codes and avoid being completely dependent on outside expertise. As always, I invite you to send me your comments at email@example.com and let me know what you think!
Jack Ahern, MBA - As a seasoned Healthcare Executive, Instructor, Author and Financial Manager, Jack Ahern brings to the table expertise gained by managing finances for an academic medical center, and providing guidance to physicians, hospitals, HMO's and major academic medical centers on issues pertaining to physician and hospital billing, hospital administration, strategic planning, renal dialysis reimbursement, HIPAA, ethics, regulatory issues and compliance.
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