Electronic / Digital Advertising Consultants: 3

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Excel Impact was founded in 2013 and has evolved into a leading performance-driven Customer Acquisition firm with a centralized focus on Insurance. 

Excel Impact solves the problem of buying great insurance by connecting consumers to great insurance products through an opti-channel routing experience, placing the needs of the consumer at the forefront of all decisions. To do this, Excel Impact uses predictive modeling comprised of data science (DS), machine learning (ML), and artificial intelligence (AI) to match consumers with the most optimal products and services to best meet their needs.

Craig Sturgill is currently the co-founder and chief strategy officer at Excel Impact. He is well-known within the insurance industry for his innovative thinking and strategic approach, specializing in lead generation and internet advertising for multiple products including Medicare, Health, Home, Auto, and Final Expense life insurance. 

Mr. Sturgill is a leader in entrepreneurship, having started his own business while still in high school and growing not just one, but three full-fledged companies by the ripe age of 27.

Products:

• Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
• Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
• Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.

Verticals:

• Medicare: Medicare Supplement, Medicare Advantage, and more.
• Health: Affordable Care Act, Short Term, Subsidy, Non-Subsidy, Medicaid, and more.
• Life: Term Life, Whole Life, Final Expense, and more.

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.