Marketing Consultants: 12

Brent Coker, PhD, is an Online Consumer Psychologist, researcher, and lecturer of Marketing at the University of Melbourne. He has a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”). 

For the past decade, Dr. Coker has been researching why ideas spread, and what causes people to share. In 2011, he developed the 'bump' algorithm that predicts the spread of memes and video ads, and a few years later, wrote a book to summarize what he learned about Viral Marketing. The WH Smith Heathrow chart topping book, Going Viral is the culmination of a seven year study on the psychology of building a strong brand and customer engagement. For more information, view his Masterclass on Viral Marketing – “ "Virology".“

Dr. Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh. – a technology and market research company. He is also inventor of the web analytics tool “webreep” Webreep Model,) which was the first web app to detect and measure website dissatisfaction, and more recently the founder of Wear Cape, – an influencer marketing agency. 

Keynotes and Public Speaking - Dr. Coker has been serving as a keynote speaker for years. He has delivered speeches to  such as entities as NASA, IBM, CPA Australia, and Oticon, and Qantas on subject including word of mouth, viral marketing, and online branding.

Dr. Brent Coker on Stage

View Dr. Brent Coker's Expert Witness Profile.

Andres Jimenez Vascone, MBA, has over 30 years of experience in the Paper / Containerboard Industry in Latin America. He specializes in the Sales and Marketing of the Agroexport Business.

Mr. Jimenez Vascone recently completed a course in Negotiation Mastery from Harvard Business School (online coursework) where he enhanced his skills to close deals that might otherwise be deadlocked, and learned to maximize value in the agreements reached and resolve differences before they escalate into costly conflicts.

Background Experience - Since 1999, Mr. Jimenez Vascone has worked with Papelera Nacional S.A. where he has direct relations with the sales and exports of containerboard to the most important clients of the company which are all the cardboard manufacturers of boxes for bananas, flowers, and other Ecuadorian product exports, as well as the sales of the boxes from the box plant in Ecuador which initiated operations in 2011 and now sells approximately 110K MT per year of boxes.

In this role, Mr. Jimenez Vascone has the following duties:

• Responsible for the production planning of the 2 Paper Machines
• Responsible for the export division, maintaining relations with international clients in Central America, Mexico, Colombia, Peru, Chile, Bolivia, and others
• Responsible for the elaboration of the annual sales division budget for paper and boxes

Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. 

Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. 

Areas of Expertise:

• False and Deceptive Advertising
• Deceptive Marketing Practices
• Consumer/Advertising Survey Research
• Packaging
• Trademark/Tradedress

Leonard J. Backer has over 28 years of extensive and successful Furniture Industry experience in all key areas including:

Sourcing Private Label Production Product Development Original Design Marketing Branding Import and Distribution

Vendor Qualification Supplier Relations Contract Negotiations Customer Service Competitive Analysis Sales Agreements Designer Driven Approach

Mr. Backer has executive level perspective in start-up, turnaround and aggressive growth situations with long term industry relations, both domestically and overseas. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.

Leonard Backer has provided extensive consulting work on short and long term projects. He has provided consulting work on various topics over the past few years for private equity companies, large branded manufacturers, and independent product designers. Mr. Backer has conducted site visits to 80 overseas and domestic factory operations. Worked closely with independent product designers.

View Leonard Backer's Expert Witness Profile.

Jason McDonald, PhD, is an accomplished Search Engine Optimization (SEO), Google Ads (AdWords) (PPC), and Social Media Marketing professional - teacher, corporate trainer - with over 20 years of expertise in online media. Dr. McDonald works to strategize with clients all over the world. His consulting services include:

Search Engine Optimization SEO Page Tags, Density, etc. Link-Building Campaigns Landing Page Optimization

Google AdWords / PPC Ad Strategy vs. Marketing Campaign Set up & Copywriting Google Analytics & Metrics

Social Media / Online PR Twitter, Facebook, LinkedIn Youtube & Google+ Marketing e-Newsletters & Press Release

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads (AdWords) Workbook, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught in the past at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

 View Dr. McDonald's Expert Witness Profile.

Jon Mitchell “Mitch” Jackson, Esq. is a Social Media and Live Video Consultant. A veteran in law and business with 30+ years of jury trials, business presentations, and speaking experience, he first started to achieve success well before and then during the development of the Internet as we know it.

Beginning with his first website back in 1996, Mr. Jackson has used the internet and specifically, social media platforms, to expand his sphere of influence on a global level. Known as the Streaming Lawyer, when he’s not trying cases, Mr. Jackson enjoys combining Law, Technology, and Social Media to help professionals, business owners, and entrepreneurs use social media and live streaming to disrupt, hack, and improve their practices and businesses. 

Mr. Jackson believes that developing a new mindset and disrupting industries are mandatory to ongoing success. Because of the exponential speed of change that exists today, understanding and appreciating this new dynamic has never been more important. The pace and need for change are several reasons why Mitch wrote, "Social Media for Business Owners, Professionals and Entreprenurs" in 2018, and delivers lectures and seminars on the role of Social Media in personal and professional settings including speaking at the Tony Robbins Business Mastery Events before thousands in the audiences. In 2013, Mr. Jackson received the California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have:

"changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law."

Mitch Jackson and TheShow.Live

His firm, Jackson & Wilson, is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system. Mitch Jackson, and his social media legal services department, enjoy putting decades of legal expertise to work to help social media business owners, agencies, and influencers with their legal needs. Areas of practice include Intellectual Property, Business Entities, Contracts, Defamation, Consulting, Second Opinions, and Litigation.

View Mitch Jackson's Expert Witness Profile.

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Beryl Vaughan draws on a combined 30 years of experience in Law Litigation Management and Forensic Psychiatry Marketing to create Medical-Legal Practice Growth and Strategy for Physicians and Psychologists to grow their practice as medical-legal experts. She provides marketing and business consulting for maximum effect and improved bottom line. 

Ms. Vaughan has been honored to present to UCSF, UCDavis, and UCLA Forensic Psychiatry Fellows about the nuts and bolts of building a forensic practice, an annual event for each new Fellowship year.  She has presented on this topic to physicians in all specialties.

Consulting Services - Any physician can benefit from the help of someone who knows "the business" of developing a practice as an expert witness or medicolegal consultant.  Ms. Vaughan has helped doctors many areas of medicine with additional expertise in Forensic Psychiatry and Psychology.  Ms. Vaughan's track record in developing focused, concrete, practice-building strategy is proven to be effective for doctors. She also uses reputation-enhancing tools to build legitimacy in the legal space.  She is also an expert in navigating retention contracts, billing, and timekeeping that will stand up in court, and even how to handle first calls from attorneys. 

Services and Process: All platforms are curated to get the word out to attorneys about the Expert's services, credentials, and unique knowledge-base. Ms. Vaughan expands and deepens client forensic work such as records review, medical-legal case consulting, and Expert Witness testimony in targeted areas of law (for example, medical malpractice or product liability) Her services include marketing, maximizing a website, and using free and paid methods to that end. 

• A plan may include helping clients decide if an expert witness directory (and which) will benefit you, websites that meet high ethical standards and get attention, even developing presentation and writing topics for attorney audiences. Social media best practices for effect. She notes it is not appropriate for everyone, but very appropriate for some.
• Interviewing physicians to get into the nitty gritty of medical backgrounds and desires, recommending a tailored plan in collaboration with your goals, and explaining why some choices are better than others, and implement.
• Business consulting is usually needed - it goes hand-in-hand with best practices and profitability. 

Excel Impact was founded in 2013 and has evolved into a leading performance-driven Customer Acquisition firm with a centralized focus on Insurance. 

Excel Impact solves the problem of buying great insurance by connecting consumers to great insurance products through an opti-channel routing experience, placing the needs of the consumer at the forefront of all decisions. To do this, Excel Impact uses predictive modeling comprised of data science (DS), machine learning (ML), and artificial intelligence (AI) to match consumers with the most optimal products and services to best meet their needs.

Craig Sturgill is currently the co-founder and chief strategy officer at Excel Impact. He is well-known within the insurance industry for his innovative thinking and strategic approach, specializing in lead generation and internet advertising for multiple products including Medicare, Health, Home, Auto, and Final Expense life insurance. 

Mr. Sturgill is a leader in entrepreneurship, having started his own business while still in high school and growing not just one, but three full-fledged companies by the ripe age of 27.

Products:

• Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
• Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
• Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.

Verticals:

• Medicare: Medicare Supplement, Medicare Advantage, and more.
• Health: Affordable Care Act, Short Term, Subsidy, Non-Subsidy, Medicaid, and more.
• Life: Term Life, Whole Life, Final Expense, and more.

Carlo Scevola & Partners is an International Fiduciary Company headquartered in Geneva, Switzerland, with branches in six continents. We specialize in International Planning, Strategic Consulting and Wealth Management. Our clients trust us for everything from setting up an Offshore Company to Mergers and Acquisitions to Business Finance and Asset Protection. 

CS&P’s customer-centric methodology ensures that each client gets a custom-tailored solution which addresses that business’ individual objectives and requirements. Our team has expertise in every functional category and every important geography. From finance to operations to human resources to marketing – from the Americas to Europe to Africa, Asia and Oceania – CS&P can bring together experienced executives who know how to advise you and will make your enterprise a success. All this while always protecting your privacy. 

Services Offered: Business and Strategic Consulting

• S.W.O.T. Analysis
• Pre-investment Feasibility Studies / Competitive Background Assessments
• Business Plan Research, Writing and Production
• Strategy Definition / Implementation
• Reworking of Operating Processes for International Suitability
• Industrial Partnership Scouting / Matching
• Tailor Business Model to Market Environment, Jurisdiction and Local Authorities Requirements 

Corporate Finance:

• Mergers, Acquisitions and CessionsCommercial Due Diligence or Investment / Financial Appraisals
• Company Reorganization and Restructuring
• Financial Feasibility Plans for Industrial Expansion
• Scouting / Recruiting Highly Qualified Financial Management
• Exit Strategies in the event of Buy-outs, Buy-ins, Spin-offs or MBOs, MBIs and LBOs
• Listing on Stock Exchanges 

Offshore Consulting:

1. International Tax Planning
2. Corporate Structuring, Maintenance and Trusts
3. International Contracts Law
4. Jurisdictions
5. Residency and Citizenship
6. International Banking
7. Logistic Support
8. Government Licenses
9. Aircrafts and Vessels
10. Intellectual Property 

CS&P Operates In More Than 80 Countries Around The World.

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise:

Brand Awareness & Management Strategic Messaging, Planning & Execution (GTM) Integrated Consumer Marketing Campaigns & Customer Retention Integrated Marketing Campaign Development

Multi-channel Social Media Content Storytelling Digital & SEO Optimization Revenue Growth & Optimization