Brent Coker, PhD, is an Online Consumer Psychologist, researcher, and lecturer of Marketing at the University of Melbourne. He has a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”).
For the past decade, Dr. Coker has been researching why ideas spread, and what causes people to share. In 2011, he developed the 'bump' algorithm that predicts the spread of memes and video ads, and a few years later, wrote a book to summarize what he learned about Viral Marketing. The WH Smith Heathrow chart topping book, Going Viral is the culmination of a seven year study on the psychology of building a strong brand and customer engagement. For more information, view his Masterclass on Viral Marketing – “ "Virology".“
Dr. Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh. – a technology and market research company. He is also inventor of the web analytics tool “webreep” Webreep Model,) which was the first web app to detect and measure website dissatisfaction, and more recently the founder of Wear Cape, – an influencer marketing agency.
Keynotes and Public Speaking - Dr. Coker has been serving as a keynote speaker for years. He has delivered speeches to such as entities as NASA, IBM, CPA Australia, and Oticon, and Qantas on subject including word of mouth, viral marketing, and online branding.
One common disgruntlement brands have against other brands is similarity. In the courts, brands argue that another brand is too similar, and that this causes confusion whereby consumers may believe there is an affiliation between the brands.
I was recently invited to provide informal pro-bono advice to a law firm organizing a class action lawsuit against JUUL – a supplier of vaping products. Part of their argument was the idea that JUUL were engaged in unlawful viral marketing – inciting peer pressure by using advanced marketing techniques.
Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters.
Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation.
Leonard J. Backer has over 28 years of extensive and successful Furniture Industry experience in all key areas including:
Private Label Production
Import and Distribution
Designer Driven Approach
Mr. Backer has executive level perspective in start-up, turnaround and aggressive growth situations with long term industry relations, both domestically and overseas. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.
Leonard Backer has provided extensive consulting work on short and long term projects. He has provided consulting work on various topics over the past few years for private equity companies, large branded manufacturers, and independent product designers. Mr. Backer has conducted site visits to 80 overseas and domestic factory operations. Worked closely with independent product designers.
Many restaurants, independent hotels and timeshare resorts have much tighter budgets these days when it comes to purchasing seating for their properties. At the same time, there seem to be many “attractive” options available for their chairs, barstools and benches...
Jason McDonald, PhD, is an accomplished Search Engine Optimization (SEO), Google Ads (AdWords) (PPC), and Social Media Marketing professional - teacher, corporate trainer - with over 20 years of expertise in online media. Dr. McDonald works to strategize with clients all over the world. His consulting services include:
Search Engine Optimization
SEO Page Tags, Density, etc.
Landing Page Optimization
Google AdWords / PPC
Ad Strategy vs. Marketing
Campaign Set up & Copywriting
Google Analytics & Metrics
Social Media / Online PR
Twitter, Facebook, LinkedIn
Youtube & Google+ Marketing
e-Newsletters & Press Release
Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com.
Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads (AdWords) Workbook, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught in the past at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.
This book covers 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in plain English for mere mortal such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS.
This fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more.
Jon Mitchell “Mitch” Jackson, Esq. is a Social Media and Live Video Consultant. A veteran in law and business with 30+ years of jury trials, business presentations, and speaking experience, he first started to achieve success well before and then during the development of the Internet as we know it.
Beginning with his first website back in 1996, Mr. Jackson has used the internet and specifically, social media platforms, to expand his sphere of influence on a global level. Known as the Streaming Lawyer, when he’s not trying cases, Mr. Jackson enjoys combining Law, Technology, and Social Media to help professionals, business owners, and entrepreneurs use social media and live streaming to disrupt, hack, and improve their practices and businesses.
Mr. Jackson believes that developing a new mindset and disrupting industries are mandatory to ongoing success. Because of the exponential speed of change that exists today, understanding and appreciating this new dynamic has never been more important. The pace and need for change are several reasons why Mitch wrote, "Social Media for Business Owners, Professionals and Entreprenurs" in 2018, and delivers lectures and seminars on the role of Social Media in personal and professional settings including speaking at the Tony Robbins Business Mastery Events before thousands in the audiences. In 2013, Mr. Jackson received the California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have:
"changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law."
Mitch Jackson and TheShow.Live
His firm, Jackson & Wilson, is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system. Mitch Jackson, and his social media legal services department, enjoy putting decades of legal expertise to work to help social media business owners, agencies, and influencers with their legal needs. Areas of practice include Intellectual Property, Business Entities, Contracts, Defamation, Consulting, Second Opinions, and Litigation.
“The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” shares my personal approach to doing business on social media which has helped my firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 social media and communication experts from around the world who show you, through real-world examples, how they use social media to build their brands, top of mind awareness, and dominate their markets.
Social Media Marketing Consultant Michael Rabinovici
Michael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.
Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.
Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.
Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Medical Legal Expert Witness Marketing Beryl Vaughan
Beryl Vaughandraws on a combined 30 years of experience in Law Litigation Management and Forensic Psychiatry Marketing to create Medical-Legal Practice Growth and Strategy for Physicians and Psychologists to grow their practice as medical-legal experts. She provides marketing and business consulting for maximum effect and improved bottom line.
Ms. Vaughan has been honored to present to UCSF, UCDavis, and UCLA Forensic Psychiatry Fellows about the nuts and bolts of building a forensic practice, an annual event for each new Fellowship year. She has presented on this topic to physicians in all specialties.
Consulting Services - Any physician can benefit from the help of someone who knows "the business" of developing a practice as an expert witness or medicolegal consultant. Ms. Vaughan has helped doctors many areas of medicine with additional expertise in Forensic Psychiatry and Psychology. Ms. Vaughan's track record in developing focused, concrete, practice-building strategy is proven to be effective for doctors. She also uses reputation-enhancing tools to build legitimacy in the legal space. She is also an expert in navigating retention contracts, billing, and timekeeping that will stand up in court, and even how to handle first calls from attorneys.
Services and Process: All platforms are curated to get the word out to attorneys about the Expert's services, credentials, and unique knowledge-base. Ms. Vaughan expands and deepens client forensic work such as records review, medical-legal case consulting, and Expert Witness testimony in targeted areas of law (for example, medical malpractice or product liability) Her services include marketing, maximizing a website, and using free and paid methods to that end.
A plan may include helping clients decide if an expert witness directory (and which) will benefit you, websites that meet high ethical standards and get attention, even developing presentation and writing topics for attorney audiences. Social media best practices for effect. She notes it is not appropriate for everyone, but very appropriate for some.
Interviewing physicians to get into the nitty gritty of medical backgrounds and desires, recommending a tailored plan in collaboration with your goals, and explaining why some choices are better than others, and implement.
Business consulting is usually needed - it goes hand-in-hand with best practices and profitability.
Are you ready to build your website? Or did you build one yourself? Can you really build a website yourself? You may well be tempted to take a Saturday afternoon and follow the lure of a DIY site: that it will be inexpensive and easy. DIY sites offer premade templates called Themes. You plug in your info (name, address)
Excel Impact was founded in 2013 and has evolved into a leading performance-driven Customer Acquisition firm with a centralized focus on Insurance.
Excel Impact solves the problem of buying great insurance by connecting consumers to great insurance products through an opti-channel routing experience, placing the needs of the consumer at the forefront of all decisions. To do this, Excel Impact uses predictive modeling comprised of data science (DS), machine learning (ML), and artificial intelligence (AI) to match consumers with the most optimal products and services to best meet their needs.
Craig Sturgill is currently the co-founder and chief strategy officer at Excel Impact. He is well-known within the insurance industry for his innovative thinking and strategic approach, specializing in lead generation and internet advertising for multiple products including Medicare, Health, Home, Auto, and Final Expense life insurance.
Mr. Sturgill is a leader in entrepreneurship, having started his own business while still in high school and growing not just one, but three full-fledged companies by the ripe age of 27.
Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.
The vast majority of Medicare beneficiaries pay the same for certain parts of their Medicare coverage. However, in some cases, the costs can vary. Today we’ll discuss the costs of Medicare for high-income earners. We’ll discuss how Medicare determines if you’ll have to pay more.
Many people on Medicare struggle with the cost of their prescription drugs. Extra Help is another name for Low-Income subsidy. This program assists those with limited income pay for drug costs. You can get Extra Help even if your income and assets are above the limits stated above.
Carlo Scevola & Partners is an International Fiduciary Company headquartered in Geneva, Switzerland, with branches in six continents. We specialize in International Planning, Strategic Consulting and Wealth Management. Our clients trust us for everything from setting up an Offshore Company to Mergers and Acquisitions to Business Finance and Asset Protection.
CS&P’s customer-centric methodology ensures that each client gets a custom-tailored solution which addresses that business’ individual objectives and requirements. Our team has expertise in every functional category and every important geography. From finance to operations to human resources to marketing – from the Americas to Europe to Africa, Asia and Oceania – CS&P can bring together experienced executives who know how to advise you and will make your enterprise a success. All this while always protecting your privacy.
Services Offered: Business and Strategic Consulting
Intended as a unique source of inspiration for effective business organization and tax planning, as well as a quick and easy reference book, the Offshore Jurisdictions Guide is a comprehensive and objective guide to offshore jurisdictions offering personal taxation and business opportunities. Providing a solid overview of 100 jurisdictions around the world, this is an essential handbook for financial experts, legal advisors, consultants, and the general public.
Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.
• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.