Packaging Consultants: 3

Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:

• Likelihood of Consumer Confusion, Brand Valuation & Dilution
• Innovation/Ideation Copyright
• Package Graphic/Structural Design
• Product Design
• Branding Industry Best Practices
• False Advertising
• Corrective Advertising
• and all brand related issues.

Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research. He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.

Dr. Box Consulting, Inc. is one of the highest respected consulting firms dedicated to the Packaging industry. Since 2010, it has become a globally renowned source for packaging process improvement, purchasing, manufacturing, distributing, shipment, and packaging environments. Dr. Box Consulting Inc.'s clients include Fortune 1000 corporations around the world and the Governments of the United States, Afghanistan, Tajikistan and the Country of Georgia.  

Business Consulting Services:

Packaging and Business Improvement - Waste reduction, quality improvement, safety improvement, profit improvement, lean manufacturing, machine productivity improvement, overtime reduction, on-time-delivery improvement and many other business improvement areas. A global leader in Packaging Procurement results.

Packaging Design and Branding - Assess packaging lines, improve efficiency, reduce material cost, design cost-effective packaging utilizing better and more flexible designs to protect and display products.

Branding - Design packaging, proper color choice, placement and designs of logos, names of products, placement of wording on the product and packaging for cosmetics, food products, household goods and many others. 

Packaging Research - Market assessments to determine the viability of building new plants in specific areas, including economic analysis, trend analysis, assessment of potential competitors’ strengths and weaknesses, market pricing analysis, and determination of potential customers.

Randy Phares, President and CEO of Dr. Box Consulting, Inc., is a Packaging expert specializing in Corrugated and Folding Carton Packaging. He has over 30 years of progressive leadership experience in Packaging, Procurement, Shipping, Lean Manufacturing, Quality, Safety, Productivity, and Business Improvement.

Since he began his career in 1990, Mr. Phares has held almost every job in packaging operations. These include manufacturing, distribution, sales, design, safety, and transportation.

Mr. Phares has served as a consultant for the Technical Association of the Pulp and Paper Industry's (TAPPI) Consulting Council. He was also the Vice Chair of the Packaging Consultants Council for the Institute of Packaging Professionals (IOPP) and President of the South Texas Manufacturer’s Association. 

Mr. Phares has spoken and keynoted National, International and Local conferences. He has been hired to do DOT Packaging HAZMAT training for paper, rigid, and flexible packaging. Mr. Phares has done leadership training, Lean Manufacturing training, sales training, machinery training, new Supervisor training, safety training, and much more.

View Randy Phares' Expert Witness Profile.

More than 40 years experience: defective packaging; unreasonably dangerous products; failure-to-warn; materials-handling; warehousing; cargo loading and securement; falling cargo; insurance claims for loss or damaged cargo; falling merchandise; patent infringement; trade-dress infringement. Has testified in state and federal courts and knows how to connect with a jury. Has worked for Plaintiffs and Defendants. Services: consulting; analysis; cite inspections; exemplar testing; opining; report writing; testifying. Long list of attorney references. Self-employed consultant. Former employee at Fortune 100 firms. Former university instructor. Many published articles and speaking engagements. Knows how to combine theory and practice.