Packaging Consultants

Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:

• Likelihood of Consumer Confusion, Brand Valuation & Dilution
• Innovation/Ideation Copyright
• Package Graphic/Structural Design
• Product Design
• Branding Industry Best Practices
• False Advertising
• Corrective Advertising
• and all brand related issues.

Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research. He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.

Dr. Box Consulting, Inc. has advised Fortune 1000 corporations and four national governments — the United States, Afghanistan, Tajikistan and the Country of Georgia — on packaging, procurement, manufacturing and distribution since 2010.

Results, not theory. Randy Phares, President and CEO, has saved clients over $10 million as a Packaging and Procurement Subject Matter Expert for SGS-Maine Pointe, ranked the #1 supply chain consulting firm by Consulting.us. He was part of a $100 million savings initiative for a Fortune 500 company. As General Manager at Temple-Inland, a Fortune 1000 corporation, he delivered a 91% ROI improvement — one of the top financial turnarounds in that company's history — and won the Best Achievement of Organizational Business Improvement in Manufacturing Award from the Global Six Sigma and Business Improvement Awards. At Gaylord Container he won Best Performing Plant four consecutive years out of 26 plants.

He rose from general laborer to the youngest and highest-paid General Manager at a Fortune 1000 corporation, holding almost every job in packaging operations along the way — manufacturing, distribution, sales, design, safety, transportation, and running multinational business units. He holds U.S. Patent #5,672,412 for a recyclable corrugated pallet, cited in 36 subsequent patents.

SERVICES

Packaging Procurement and Cost Reduction — Supplier negotiation, spend analysis, specification optimization, and total-cost modeling. A global leader in packaging procurement results.

Business and Operational Improvement — Waste reduction, quality improvement, safety improvement, lean manufacturing, machine productivity, overtime reduction, and on-time delivery.

Packaging Design and Optimization — Assess packaging lines, improve efficiency, reduce material cost, and design packaging that protects and displays products at lower cost.

Branding and Structural Design — Color, logo placement, product naming and packaging layout for cosmetics, food, household goods and consumer products.

Packaging Market Research — Feasibility assessments for new plants, including economic analysis, trend analysis, competitor strengths and weaknesses, market pricing, and customer identification.

Training — DOT HAZMAT packaging certification for paper, rigid and flexible packaging. Leadership, lean manufacturing, sales, machinery, supervisor and safety training.

Mr. Phares has served on the Consulting Council of the Technical Association of the Pulp and Paper Industry (TAPPI), as Vice Chair of the Packaging Consultants Council for the Institute of Packaging Professionals (IoPP), and as President of the South Texas Manufacturers Association. He leads a packaging industry community of more than 58,000 professionals across 30 countries, and has keynoted local, national and international conferences.

View Randy Phares' Expert Witness Profile.

More than 40 years experience: defective packaging; unreasonably dangerous products; failure-to-warn; materials-handling; warehousing; cargo loading and securement; falling cargo; insurance claims for loss or damaged cargo; falling merchandise; patent infringement; trade-dress infringement. Has testified in state and federal courts and knows how to connect with a jury. Has worked for Plaintiffs and Defendants. Services: consulting; analysis; cite inspections; exemplar testing; opining; report writing; testifying. Long list of attorney references. Self-employed consultant. Former employee at Fortune 100 firms. Former university instructor. Many published articles and speaking engagements. Knows how to combine theory and practice.