Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
Likelihood of Consumer Confusion, Brand Valuation & Dilution
Package Graphic/Structural Design
Branding Industry Best Practices
and all brand related issues.
Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.
He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
Brand identity and package design has entered into its 4th generation. And in this next phase, the brand will never again have the same message to the 100 million consumers. It will offer 100 million "on-brand" messages customized to each individual consumer. To trace this progress, its relevant to understand how branding evolved from its onset.
Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.
Trademarks are everywhere. They're embodied in logos and symbols (Nike's Swoosh), color schemes (John Deere's green and yellow), numbers (501 jeans), slogans ("Eat Fresh"), and even shapes (Method's product packaging). They're memorable. They distinguish products and services of one provider from those of another, ensuring that customers do not confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal.
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.
In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.
Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.
I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.
Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities
Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.
• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
Eric F. Forister, PhD is an Economist with expertise in industrial organization, applied microeconomics, and applied econometrics. He has extensive experience in applying economic insights to understand firm and market behavior, analyzing large datasets using advanced econometric and statistical techniques, and designing and evaluating surveys. He has co-authored medical research papers and legal publications on class certification and market definition. As a consultant, Dr. Forister has addressed issues such as:
Royalty Rates (including FRAND)
Dr. Forister has analyzed dozens of industries including consumer packaged goods, luxury goods, food products, medical services, biotechnology, legal services, fitness, clothing, entertainment, real estate, air and ground transportation, telecommunications, television, electronics, heavy industry, advertising, restaurants, automobiles, gasoline, payment processing, and illicit markets.
PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude
Employee Motivation & Performance Assessment, Inc.(EMPA) has designed Employee Assessments and has provided Survey Research Services for more than 7 million employees, including Performance / Skill Assessments, Employee Surveys, and Program Assessments. Its domestic and international clients span 45 countries and include large companies, non-profit organizations, and government agencies that have 1000 or more employees.
Dr. Palmer Morrel-Samuels is EMPA's founder and CEO. He is a Research Psychologist with over 25 years of extensive training and experience in Statistical Analysis and Assessment Design. He received a Master of Arts degree in Research Methodology from the University of Chicago, a Master of Philosophy degree and a Ph.D. in Experimental Social Psychology from Columbia University. A well sought out expert, Dr. Morrel-Samuels has
Testified before the U.S. Congress on employee motivation and its linkage to objective performance metrics,
Provided assessment services for non-profit organizations (e.g., Blue Cross-Blue Shield, University of Michigan), government agencies (e.g., the Department of Justice), and Fortune 500 companies (e.g., FedEx, IBM, GM, California Edison, Bank of America, Xerox, Coca-Cola, and Disney),
Been an expert resource for the New York Times, the Washington Times, and the Wall Street Journal,
Conducted research for IBM, EDs, the University of Chicago and Yale University,
Been a faculty member at Antioch Graduate School and the University of Michigan Business School
Lectured extensively on survey design and organizational communication,
Authored several patented employee and leadership assessments, and
Published articles in The Journal of Experimental Psychology, Behavioral Research Methods, The Journal of Personality & Social Psychology, California Management Review, Physician Executive, and Harvard Business Review, among others.
Dr. Morrel-Samuels currently teaches courses on survey design and research methodology at the University of Michigan’s Institute for Social Research and the School of Public Health. He is also serving as the President of the Workplace Research Foundation, a nonprofit responsible for the National Benchmark Study® - a nationwide survey that sets BenchmarksTM and measures the causal linkage between employee motivation and subsequent stock return.
This might come as a shock: Employees in large corporations sometimes mistakenly believe that they have been discriminated against. Admittedly, discrimination does occur, both in society and in the workplace. And as most attorneys know, many discrimination cases concern claims of either adverse treatment or adverse impact. In both types of litigation, employees believe that they have been discriminated against because of their minority status. In disparate treatment cases, plaintiffs must show that they were treated differently because of that status, and incriminating statements-express or implied-must be admitted as evidence to suggest a discriminatory intent. In contrast, disparate impact cases typically address the discriminatory impact of an ostensibly neutral policy, decision, or program, so plaintiffs rely upon objective data from the entire corporation to prove a discriminatory outcome.
THERE'S NO DOUBT that companies can benefit from workplace surveys and questionnaires. A GTE survey in the mid-1990s, for example} revealed that the performance of its different billing operations, as measured by the accuracy of bills sent out, was closely tied to the leadership style of the unit managers.
This might come as a shock: Employees in large corporations sometimes mistakenly believe that they have been discriminated against. Admittedly, discrimination does occur, both in society and in the workplace. And as most attorneys know, many discrimination cases concern claims of either adverse treatment or adverse impact.
Effective evidence-based managelnent requires analyzing data from a broad array of sources and conducting carefully designed pretest-posttest comparisons. However, our experience suggests that few businesses take that process to the next level by building merged datasets that can be used for rigorous pretest-posttest comparisons and meaningful statistical analyses.
No contemporary guide exists for using statistics to prove causality in court. We outline a new theory explaining comprehension of causal graphs, and claim four hallmarks of causality are critical: Association, Prediction, Exclusion of Alternative Explanations, and Dose Dependence.
We distinguish between reverse discrimination and over-correction, arguing that the former should be used only to describe cases where well-qualified non-minority applicants are unjustifiably denied positions in organizations run by and/or staffed by minorities. Similarly, we argue over-correction should be used to describe well-qualified non-minority applicants who are unjustifiably denied positions in organizations run by non-minorities.
Retained by 100+ Law Firms | Expertise You Need + Experience You Want
"I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP
Trademark and Trade Dress Infringement | Surveys | Misleading and Deceptive Advertising | Licensing | Commercial Reasonableness | Merchandising
Ms. Harper has provided litigation consultation and expert witness services since 2005. On behalf of Plaintiffs and Defendants (60%/40% respectively), more than 100 law firms have engaged her to provide 65+ surveys, 80+ reports, 30+ rebuttals, 45+ depositions, and testify in 20+ trials.
Ms. Harper has provided courtroom testimony in cases involving Trademark Infringement, Trade Dress Infringement, Patent Infringement, Misleading and False Advertising, Licensing, Defamation, Commercial Reasonableness, Breach of Contract / Performance, and Personal Injury.
Ms. Harper has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.
Headquartered in Dallas, TX, Ms. Harper has provided litigation consulting and research services in virtually every Circuit as well as JAMS and TTAB.
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. Areas of Expertise:
Professional Statistical Services (ProStatServices) has furnished Industrial / Organizational Psychology consulting services to numerous public and private sector organizations in the areas Performance Appraisal, Selection, Compensation, and HR Software Development. Clients have included business, government agencies, lawyers, non-profit organizations, and researchers, among others.
ProStatServices offers high levels of expertise in the following methods and procedures:
Performance Appraisal & Management
Test Development & Evaluation
Employee Surveys & Analysis
Employment Selection Systems
Program Evaluation & Criterion Development
Data Analysis Programming (Excel, VBA, etc.)
Statistical Analysis (SPSS, Stata, etc.)
Management Science/Operations Research
President and Principal, Jeffrey S. Kane, PhD, is an Organizational Psychologist (Ph.D., The University of Michigan, M.A. University of Minnesota) with extensive education and experience in Industrial/Organizational Psychology, statistical methods and their application, and the design of research and evaluation projects.
Dr. Kane has consulted with numerous firms and governmental organizations on a wide range of projects related to HRM, including the development of performance appraisal & management systems, employment selection systems, compensation systems, evaluation of training & development programs, and HR planning. He has designed and/or statistically analyzed the data for hundreds of research studies worldwide in many different fields, the reports of which have been published in major journals, accepted as dissertations, or implemented to improve the operations of businesses.
Dr. Kane was the founder and editor of Human Resource Management Review, a major journal devoted to conceptual contributions to the field of HRM. He has had articles published in some of the leading professional journals, including Personnel Psychology, Psychological Bulletin, Academy of Management Journal, Journal of Management, and Human Relations, and is the author of numerous book chapters
Salt Hill Statistical Consulting Alan Salzberg is Senior Statistician and Principal of Salt Hill. Dr. Salzberg's focus is statistical analysis, sampling, estimation, and modeling, especially using large or complex datasets. Many of Dr. Salzberg's consulting projects relate to the detection and measurement of bias or fraud. Dr. Salzberg has testified as an expert witness in statistics in multiple venues. Prior to joining Salt Hill, Alan was CEO at Analysis & Inference. He has also held positions at KPMG (in its Economic Consulting group) and at Morgan Stanley. Dr. Salzberg holds a Ph.D. in Statistics from the Wharton School of the University of Pennsylvania, where he also received a Bachelor of Science in Economics. For musings on everyday probability, see Dr. Salzberg's blog: "What are the chances?"
Stephany Alexander, B.A. Comm, B.A. German Author, Online Dating Expert, Relationship Expert, Infidelity Expert, Featured Women's Speaker for "WomenforHire.com," CEO of WomanSavers.com (World's Largest Database Rating Men)
Credentials: Relationship Expert Stephany Alexander is the founder of one of the most popular women's websites (top 5%) receiving millions of hits. WomanSavers.com is a revolutionary woman-to-woman networking system with thousands of men's names & descriptions entered globally to promote safer dating worldwide.
Founder: #1 most popular abused women's forum
Founder: Largest Online Database Rating Men
Author: Sex, Lies & the Internet, A Survival Guide to Online Dating http://www.sexliesandtheinternet.com
Creator: 12 women's cartoon e-cards, plus 1 claymation
Creator: 6 women's online games, 1 arcade quality
Traveled to 34+ countries interviewing women
Ms. Alexander is frequently called on by the media as the nation's leading dating expert & infidelity expert. She speaks fluent German. Featured on: E! Entertainment, CBS Early Show, FOX Business News, Mike & Juliet Show, FOX, Sirius, KROQ, KIIS-FM, Esquire, Playboy Radio, Wall Street Journal, NY Times, Chicago Tribune, USA Today, Associated Press & countless media.
NAFE (Natl. Assoc. of Female Execs) NOW (Natl. Organiz. of Women) WITI (Women in Technology) NAWBO (Natl Assoc. of Women Business Owners WLE (Women's Leadership Exchange) SWWAN.org Founding Member NAWW (Natl Assoc. of Women Writers) Self Growth Infidelity Expert AWE (Assoc. of Web Entrepreneurs)
As a dating expert who has given dating advice to thousands of people since early 2000, there are 20 basic Do’s and Don’t Rules in the world of dating to help you increase your chances of succeeding in dating. Dating can be fun and exciting but getting involved with the wrong person can destroy your life
"Sex, Lies and the Internet” is the much talked-about new book from the founder of one of the most popular women’s websites on the internet—a place where women warn other women about abusive men before it’s too late. The controversial website has been featured in the New York Times, CNN, Fox News, Wall Street Journal, Associated Press and more.
This book uncovers the entanglement of infidelity with tools as simple as quizzes and as versatile as GPS systems. Each chapter reveals true infidelity stories, common cheating excuses and exposes the cheater's thought process and patterns. Readers will learn how to catch a cheat in the act; which rules cheaters live by; how to deflect a cheater's advances; how to forgive; and when there's no choice but to forget and move on. The Cheat Sheet teaches readers to recognize cheating, catch cheaters red-handed, and ultimately find a relationship that will make them happy for a lifetime.