Commerce / E-Commerce Expert Witnesses: 4

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Commerce / E-Commerce (4)

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Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Dr. Chiagouris brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Experience Summary:

Experience evenly divided between plaintiff and defendant engagements over 25 cases
Several cases include elements of intellectual property issues
Majority of cases involve elements of consumer behavior or survey research
Majority of cases involve elements of advertising related strategies and tactics
Majority of cases involve elements of Internet related tactics
Majority of cases involve written opinions and depositions
Written and oral testimony in several Federal District Court jurisdictions
Engaged by both large multinational law firms and small boutique firms
Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers.

• View Larry Chiagouris Curriculum Vitae

• View BrandMarketing Services, Ltd.'s Partial Client List

8/7/2009 · Market Research

Survey Research to Support Litigation

By: Dr. Larry Chiagouris

Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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David Peterson, is a well-recognized ebanking pioneer, with a national reputation as a subject matter expert in Financial Technologies and Electronic Payments. As expert witness - 39 years experience in banking technology, 36 years experience in payments, 29 years experience with internet/online banking, 27 years experience in correspondent banking.

Provides expert witness services in correspondent banking, payments and electronic banking. Founder of Goldleaf Technologies. Member National Speakers Assoc. Board member of PaymentsFirst (Regional Payments Association serving FIs in the Southeastern U.S.) Atlanta GA, ArgosRisk, Minneapolis, MN, and softgiving Atlanta, GA. Chief Innovation Officer of First National Bankers Bank Baton Rouge LA. Extremely qualified in electronic banking, payments and general banking operations. Self-motivated and will take necessary initiative for investigations, with direction from retaining counsel. Experience with expert reports, depositions and trial testimony.

Areas of Specialization:

Electronic Banking
Virtual Banking
Internet Banking
Virtual Branch
Correspondent Banking

Payments
Automated Clearing House (ACH)
RDC / mRDC
Electronic Checks
Wire Transfers
Credit Card Transactions

View David Peterson's Consulting Profile.

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Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

SEO (Search Engine Optimization)
Search Engine "Linking" Campaigns
PPC (Pay Per Click Advertising)
Web Hosting
Web Design
Web Application Development,
E-Commerce Site Development
Web Project Management
Affiliate Marketing
Improving Online "Conversions"
E-Mail Publishing
Online PR
"Community" Marketing

• View Peter Kent's Curriculum Vitae

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• View Peter Kent's Partial Client List

6/28/2011 · Search Engine Optimization (SEO)

Search Engine Optimization - From an SEO Expert Witness's Perspective

By: Peter Kent

So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.

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Search Engine Optimization For Dummies

Peter Kent

A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.

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Bruce Weiner is an Information and Internet Technology executive with over 30 years of in-depth experience managing product and software development for contracting companies and Fortune 100 companies.

Mr. Weiner is a Princeton trained computer scientist and electrical engineer, and a patent holder. Over his career, he has gained extensive experience in Information Systems management, program/project management, software development, software architecture, internet delivery, business applications, technology vendor selection, IT Outsourcing, and customer contact center operations.

Litigation Consulting Services: Mr. Weiner has experience as a consulting and/or testifying expert witness in software development, patent infringement, and commercial litigation matters for both plaintiffs and defendants. He is adept at translating complex software, patent, and technology issues for the lay person audience. He consulted on industry transforming anti-trust cases in the travel industry.

Industry Experience:

Travel Industry Technology - Former technology leader for American Express Travel and Chief Technology Officer of United.com;
Loyalty Industry Technology - 30 years experience in the technology that powers loyalty programs, working on Membership Miles, Thank You Rewards, Mileage Plus, #1 Gold, eRewards, MyPoints, Blockbuster Rewards, and AAdvantage
Financial Services Technology – 30 years experience working with Financial Services Companies on credit card and banking technology.

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