Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Creative Content Publishing Expert Witness Donald Jasko
Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. He has for many years focused his energies on the Economic, Technological, andLegal issues involved in the Publishing and Licensing of Creative Content.
Mr. Jasko served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations.
After a 16-year career with ASCAP, Mr. Jasko resigned from ASCAP to found Digital Economics. He then became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, creating Verance Corporation. He joined Verance with key product development, business affairs, marketing and sales responsibilities. He also played a key role in forging international joint ventures.
After nearly two years of service in Verance management, Mr. Jasko returned to the leadership of Digital Economics. As Chief Executive Officer, he provides publishing administration, license administration and product development services to Digital Economics' clients.
Litigation Support - Mr. Jasko serves as a strategist and expert witness in litigation involving best practices in publishing and licensing administration, and the monetization of creative content, catalog valuation, and technology strategy and implementation as they relate to content metadata and content identification.
Areas of Expertise:
Publishing and licensing creative content, including musical compositions, master recordings, digital sound recordings, photography and art;
Monetizing public performances of musical compositions and digital sound recordings, and the creative content of writers, directors, actors, and musicians;
Developing, deploying and monetizing databases of content metadata associated with programming, advertising and editorial;
Using ratings data to monetize programming, advertising, and the creative content incorporated therein.; and
Developing, deploying and using digital fingerprint and watermark technologies to monetize public performances of programming, advertising, and the creative content incorporated therein.
Dr. Stephen Castell, Chartered Information Systems Practitioner and Member of the Expert Witness Institute, is Chairman of CASTELL Consulting. He is an internationally acknowledged Independent Computer Expert who has been involved in a wide range of computer litigation over many years. CASTELL Consulting, currently in its twenty-fifth year, provides independent professional consultancy and expert services in Computer Systems, Software, Project Management, Strategy, and Contract Disputes, to a wide variety of international clients and companies.
As an Expert Witness in computer litigation, Dr. Castell has acted in over 100 major cases including the largest and longest computer software actions to have come to trial in the English High Court. He is the author of the best-selling Computer Bluff (1983), and of The APPEAL Report (1990) on the admissibility of computer evidence in court and the 'legal reliability' of information systems and technologies (with the CCTA).
Dr Castell, award-winning international Professional ICT Consultant and Expert has acted as expert witness in an unusual medical equipment procurement litigation of relevance to the current Covid-19 pandemic and its profound clinical and hospitalisation implications. The court case, specific details of which cannot be given since the matter is subject to Confidentiality Hearing strictures, was over a dispute concerning due and diligent process undertaken by a major Hospital Management Group, the Defendant in the action, in issuing a Tender for complex diagnostic units, and the Group’s selection of the bid put in by a US corporation, a leader in its field. That winning bid was challenged by a Claimant, another US corporation, a market competitor to the winning company. The dispute hinged on whether or not the operational computer software of the winning bidder’s units was compliant with the Hospital Management Group’s strict Tender stipulation that the software had to be identical across all versions of the equipment to be supplied in meeting the Tender requirements.
Dr Castell’s investigation and analysis of the operational software involved, and his opinion as to the extent that the software was compliant with the strict Tender condition, provided insight and assistance to the parties in reaching a satisfactory settlement.
In a recent trial, in which I acted as an expert witness, some notable differences appeared to me to emerge, as between UK and USA judicial standards and practices, in regard to the role, obligations, testimony, presentation and rigor of digital forensics expert findings.
The General Data Protection Regulation (GDPR) includes in its provisions Article 17, the Right to be Forgotten, which could potentially be a formidable barrier to the ubiquitous introduction of cryptographic blockchain software and technology.
The new government has announced the areas that it has identified for dramatic cuts in public spending. One of the most effective reductions should be derived through more professional, better-managed government IT spending.
You are an established, reputable, medium-sized corporation. A year ago your board decided to upgrade your existing computer systems by buying a 'unified package', 'lightly-customised', from a 'solution provider'.
Software implementation contracts are frequently terminated with the software rejected amidst allegations from both supplier and customer, e.g. software/database errors/deficiencies, faulty design, shifting user/business requirements. An important technical issue on which the IT Expert appointed in such disputes is asked to give an expert opinion is: what was the quality of the delivered software and was it fit for purpose?
Disputes over failed software construction projects raise interlinked technical and legal issues which are complex, costly, and time-consuming to unravel – whatever the financial size of the claims and counterclaims, the facts and circumstances of the contract between the parties, or the conduct of the software development
This book - "Blockchain Technology and Innovations in Business Processes" - provides a platform to bring together researchers, academia and industry collaborators to exchange their knowledge and work to develop better understanding about the scope of blockchain technology in business management applications of different sectors such as retail sector, supply chain and logistics, healthcare sector, manufacturing sector, judiciary, finance and government sector in terms of data quality and timeliness.
Commonwealth Telecommunication Organisation (CTO) 2nd Annual Investing In ICTs In Emerging Markets: Examining Business & Investment Opportunities In Developing Economies. 9th & 10th December 2009, Inmarsat Conference Center, London, UK
The findings of this expert investigation were clearly reported by Dr Castell to the court and (most unusually) were fully accepted by the Prosecution without any need for cross-examination, assisting in achieving a Not Guilty verdict from the Jury.