Jason McDonald, PhD, is a expert witness, who specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (AdWords) and has been retained by clients all over the world. His primary focus for his expert witness work is on digital marketing and online advertising, both organic and paid.
Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com.
Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.
Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google Ads (AdWords) expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.
SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
Google Ads (AdWords) Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing
This book covers 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in plain English for mere mortal such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS.
This fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more.
David Shaw is an Expert with North America, Europe, and Far East expertise as an independent and impartial Technical and ICT Expert and Consultant involved in a wide range of high profile System, Integrations, remedial work on Failed Systems and Programs, Litigation, Expert Witness, Mergers and Acquisitions, Financial and Ultra-High Speed Trading Systems, Cyberwarfare and Defence work.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Software Hardware Development Expert Witness Ian Cullimore
Ian Cullimore, PhD, has over 30 years of hands-on Software and Hardware Development experience. He specializes in handheld devices, palmtops, PDAs, low power embedded systems, and Internet server technologies.
Background - Dr. Cullimore has held many employment and consulting posts as a software/hardware developer and inventor. He invented the world's first pocket PC which he licensed to Atari as the 'Portfolio'. He is also the co-inventor of the 'Poqet PC', acquired by Fujitsu. Dr. Cullimore is an experienced hi-tech CEO/CTO, yet still very hands-on with respect to architecture and coding. He has many years of experience both in the UK and California (Silicon Valley and LA) in companies ranging from small startups to large corporations, and in building and managing software and hardware teams.
An entrepreneur and start-up and young company specialist, Dr. Cullimore has helped to raise Angel and VC rounds, and has taken startups to exit. He has much experience interfacing with Boards, Investors, and sales/marketing/bizdev groups.
Litigation Support - Dr. Cullimore has a long track record as a Patent and Software / Hardware Expert Witness. His experience includes 30 cases, 19 written Expert Reports, 10 Depositions, and 3 at trial. His services are available to attorneys for both plaintiff and defendant.
David Peterson, is a well-recognized ebanking pioneer, with a national reputation as a subject matter expert in Financial Technologies and Electronic Payments. As expert witness - 39 years experience in banking technology, 36 years experience in payments, 29 years experience with internet/online banking, 27 years experience in correspondent banking.
Provides expert witness services in correspondent banking, payments and electronic banking. Founder of Goldleaf Technologies. Member National Speakers Assoc. Board member of PaymentsFirst (Regional Payments Association serving FIs in the Southeastern U.S.) Atlanta GA, ArgosRisk, Minneapolis, MN, and softgiving Atlanta, GA. Chief Innovation Officer of First National Bankers Bank Baton Rouge LA. Extremely qualified in electronic banking, payments and general banking operations. Self-motivated and will take necessary initiative for investigations, with direction from retaining counsel. Experience with expert reports, depositions and trial testimony.
Rod Ghani, PhD, is a Computer and Data Scientist in Enterprise Systems and Data Center Architecture, Enterprise Applications CRM and ERP End to End implementation and Integration, Data Warehouse design and implementation, Big Data Integration, and Learning Management Systems.
Background Experience - Dr. Ghani led over 180 multi-million dollar projects since 1992. He is an Expert in leading global consulting systems and data architecture. He consulted and led over 30 organizations' senior executive team's leadership to run multi-billion dollar organizations.
Designed and delivered over 50 multiyear projects worldwide.
Led over 15 multimillion dollars in global CRM, ERP, IT transformation implementations for Siebel, Oracle, JDA, SAP and Microsoft.
Patents - Dr. Ghani holds nine patents in technology and cloud computing, networking methodology, signature capture, GPS content delivery based on location and Mobile Wireless, and Infrared and laser gaming.
Litigation Support - Dr. Ghani offers expert witness services to both plaintiffs and defendants, software vendors, system integrators, and individual clients. He also performs Cyber Security / Digital Forensics Investigations of data storage devices, adhering to standards of evidence and legally admissible proof for criminal proceedings. Dr. Ghani's litigation support services include thorough reporting, depositions, and trial testimony as needed.
Areas of Expertise:
Enterprise Systems and Data Center Architecture
Enterprise Applications CRM and ERP
End to End Implementation and Integration
Data Warehouse Design and Implementation
Big Data Integration
LMS (Learning Management Systems)
Blockchain Design and Implementation
Supply / Demand
Manufacturing and Re-manufacturing
Finance / HR / ERP
Author - Dr. Ghani authored and Published two books in Wireless Technology titled The Wireless Dawn, a best online seller among the most innovative transforming corporations. He published his 2nd book on Cloud Computing titled Commoditizing IT in 2015, also a current best seller on cloud computing on Amazon.
Dr. Ghani also authored over 53 white papers and research and case studies for IBM, Compaq, Blackberry, Humana, and more national and international organizations.
This book will explain how cloud computing will be the most radical transformation of business processes every organization will face to date. Is cloud computing a strategic advantage? Cloud computing will reclassify service delivery models in ways that organizations have never seen before. IT organizations will become commoditized and in the center of the new business transformation.
Leverage wireless technology to leapfrog your business into a brand new millennium Deploy and leverage mobile technology in your organization Increase your field efficiency with wireless technology · How unified messaging will play a key roll in your business processes · How the convergence between voice and data will benefit your bottom line. · What does Location Based Services mean to your business? How will you be communicating in 2012?
Computer Software Industry Expert Witness Monty Myers
Monty G. Myers is the founder and CEO of Eureka Software Solutions, Inc. Mr. Myers, with the support of his team at Eureka, has served as a testifying and consulting software expert witness in over 135 software trade secret, patent, and other technology related cases in both state and federal court.
After over 35 years in business, Eureka is a leading project-oriented, custom software development company based in Austin, Texas. Eureka has built software products and business solutions for an impressive client list which includes members of the Global 1000, Fortune 500, notable private companies, and numerous high-profile start-up organizations. Eureka has a highly successful track record providing state-of-the-art software solutions on a variety of technology platforms. Eureka has enjoyed great business success and has received multiple achievement awards.
As the leader of Eureka, Mr. Myers is truly a practicing industry expert. He excels at many expert roles including software expert witness, software trade secret expert witness, software patent expert witness, and source code expert witness. See Eureka's expert witness website for a list of all 135+ of Monty's cases.
Software and computer expert witness experienced and proven at offering expert testimony under-oath at trial, hearings, and depositions.
Extensive work with counsel in the taking and defending of depositions, reviewing, and challenging the testimony of others, and assisting with and implementing an overall trial presentation strategy.
Adept at taking highly technical material and effectively communicating it to counsel, the judge, or a jury in terms they can understand.
Ready availability of Eureka’s experienced team of software developers and IT forensic specialists as needed to analyze or recreate relevant software or hardware platforms or scenarios.
Regular use of proprietary and licensed tools and software to assist with source code analysis and performance testing, load testing, data recovery and extraction, metadata review and management, and e-discovery.
Experience performing analyses supporting matters involving alleged evidence destruction where negative inferences, death penalty sanctions, or other relief is sought by a party.
Practical Implementations of Expertise:
Review and comparison of software source code and functionality in relation to contractual commitments and requirements and/or protected intellectual property including, trade secrets, copyrights, and patents.
Computer/software forensics – able to reverse engineer and reconstruct hardware and software environments from backups, remnants, and fragments of deprecated software. Eureka IT and Software development team is skilled at re-creating historical hardware and software environments.
Investigation and assessment of software project bidding, planning and performance with particular attention to adequacy of discovery, specifications, cost estimates, schedules, and deliverables.
Functional and performance testing of software against applicable specifications, warranties or industry standards using proprietary and commercial testing tools and techniques.
Evaluation and use of both traditional and modern software development techniques and strategies, including creative payment structures related to software application/effort valuation and intellectual property licensing and ownership.
Reviewing and exercising software applications and IT networks to expose and correct security issues and weaknesses.
Dr. Stephen Castell, Chartered Information Systems Practitioner and Member of the Expert Witness Institute, is Chairman of CASTELL Consulting. He is an internationally acknowledged Independent Computer Expert who has been involved in a wide range of computer litigation over many years. CASTELL Consulting, currently in its twenty-fifth year, provides independent professional consultancy and expert services in Computer Systems, Software, Project Management, Strategy, and Contract Disputes, to a wide variety of international clients and companies.
As an Expert Witness in computer litigation, Dr. Castell has acted in over 100 major cases including the largest and longest computer software actions to have come to trial in the English High Court. He is the author of the best-selling Computer Bluff (1983), and of The APPEAL Report (1990) on the admissibility of computer evidence in court and the 'legal reliability' of information systems and technologies (with the CCTA).
Dr Castell, award-winning international Professional ICT Consultant and Expert has acted as expert witness in an unusual medical equipment procurement litigation of relevance to the current Covid-19 pandemic and its profound clinical and hospitalisation implications. The court case, specific details of which cannot be given since the matter is subject to Confidentiality Hearing strictures, was over a dispute concerning due and diligent process undertaken by a major Hospital Management Group, the Defendant in the action, in issuing a Tender for complex diagnostic units, and the Group’s selection of the bid put in by a US corporation, a leader in its field. That winning bid was challenged by a Claimant, another US corporation, a market competitor to the winning company. The dispute hinged on whether or not the operational computer software of the winning bidder’s units was compliant with the Hospital Management Group’s strict Tender stipulation that the software had to be identical across all versions of the equipment to be supplied in meeting the Tender requirements.
Dr Castell’s investigation and analysis of the operational software involved, and his opinion as to the extent that the software was compliant with the strict Tender condition, provided insight and assistance to the parties in reaching a satisfactory settlement.
In a recent trial, in which I acted as an expert witness, some notable differences appeared to me to emerge, as between UK and USA judicial standards and practices, in regard to the role, obligations, testimony, presentation and rigor of digital forensics expert findings.
The General Data Protection Regulation (GDPR) includes in its provisions Article 17, the Right to be Forgotten, which could potentially be a formidable barrier to the ubiquitous introduction of cryptographic blockchain software and technology.
The new government has announced the areas that it has identified for dramatic cuts in public spending. One of the most effective reductions should be derived through more professional, better-managed government IT spending.
You are an established, reputable, medium-sized corporation. A year ago your board decided to upgrade your existing computer systems by buying a 'unified package', 'lightly-customised', from a 'solution provider'.
Software implementation contracts are frequently terminated with the software rejected amidst allegations from both supplier and customer, e.g. software/database errors/deficiencies, faulty design, shifting user/business requirements. An important technical issue on which the IT Expert appointed in such disputes is asked to give an expert opinion is: what was the quality of the delivered software and was it fit for purpose?
Disputes over failed software construction projects raise interlinked technical and legal issues which are complex, costly, and time-consuming to unravel – whatever the financial size of the claims and counterclaims, the facts and circumstances of the contract between the parties, or the conduct of the software development
This book - "Blockchain Technology and Innovations in Business Processes" - provides a platform to bring together researchers, academia and industry collaborators to exchange their knowledge and work to develop better understanding about the scope of blockchain technology in business management applications of different sectors such as retail sector, supply chain and logistics, healthcare sector, manufacturing sector, judiciary, finance and government sector in terms of data quality and timeliness.
Commonwealth Telecommunication Organisation (CTO) 2nd Annual Investing In ICTs In Emerging Markets: Examining Business & Investment Opportunities In Developing Economies. 9th & 10th December 2009, Inmarsat Conference Center, London, UK
The findings of this expert investigation were clearly reported by Dr Castell to the court and (most unusually) were fully accepted by the Prosecution without any need for cross-examination, assisting in achieving a Not Guilty verdict from the Jury.