BOOKS

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

July 31, 2017

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' In this is an international bestseller, with more than 375,000 copies sold in twenty-nine languages, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

David Meerman Scott

June 27, 2016

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. This book demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market.

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

David Meerman Scott

November 7, 2011

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. This book offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

December 27, 2011

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

David Meerman Scott

February 26, 2009

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. In this book, the author reveals the most exciting and powerful ways to build a giant audience from scratch.

The Miracle Within

Jack McCubbin, MD

September 15, 2006

This book is the stroke of illustrated magic we've all been waiting for. Journaling life in the womb through spectacular images, this dazzling book captures the beginnings of human existence in a way that can only inspire amazement. Pregnancy is so human, so fundamental to everything we are, and yet it remains a profound mystery even to the women who experience it. The Miracle Within takes you on a tour of the tiny secret world inside the womb to reveal the magic of nature, creating all that makes us human.

The Synergy of One: Creating High-Performing Sustainable Organizations Through Integrated Performance Leadership

Michael J. Dreikorn

August 1, 2003

This book explains the dynamics in organizations, and describes business interactions as integrated processes that can be defined and managed as a holistic organism.

Aviation Industry Quality Systems: Iso 9000 and the Federal Aviation Regulations

Michael J. Dreikorn

June 1, 1995

demonstrates how to develop a quality system that complies with both the ANSI/ISO/ASQC series quality standards and the applicable regulations of the FAA. Chapters are organized according to the major requirements of the ANSI/ISO/ASQC Q9001-1994 quality standards. Includes helpful examples and sample forms, cross-reference matrices comparing sections of each set of quality standard requirements, and a glossary of industry acronyms.

The New Science of Overcoming Arthritis: Prevent or Reverse Your Pain, Discomfort, and Limitations

C. Thomas Vangsness, Jr., MD

December 31, 2013

This book offers a plan for anyone who wants to prevent or reverse their pain, discomfort, and limitations. It is the first book on arthritis that incorporates the latest research and treatment strategies for a disease that the vast majority of baby boomers will inevitably have to learn to live with. What's more, it provides younger generations with an easy-to-follow game plan for minimizing and even avoiding the more debilitating aspects of arthritis.

Dizziness: Why You Feel Dizzy and What Will Help You Feel Better

Gregory T. Whitman, MD & Robert W. Baloh, MD

October 17, 2016

Anyone who has experienced the sensation of the room spinning around or the lightheadedness that signals an impending faint knows how bad it feels to be dizzy. Almost any medical condition can cause dizziness, but the most common include benign paroxysmal positional vertigo, transient drops in blood pressure, migraine, and anxiety. Inner ear disorders that cause dizziness are often associated with abnormal eye movements?in fact, it’s possible to diagnose an acute inner ear infection in five seconds, just by looking at a person’s eyes. In Dizziness, Drs. Gregory T. Whitman and Robert W. Baloh explore the different conditions that can cause dizziness, describe the types of dizziness they see most frequently, and explain what people with dizziness can do to feel better.