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7/8/2007· Marketing

Ten Tips for Search Engine Optimization Copywriting

By: Howard Irizarry

Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how

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5/24/2007· Failure Analysis

Elements of Failure Analysis

By: Wayne Reitz, PhD, PE

Failure analysis is conducted to determine the root cause of failure. Sometimes these failures are catastrophic, e.g., Titanic. Other times the failures are a nuisance, e.g., failed o-ring in plastic faucet water valve. In both cases, the component failed unexpectedly, which can result in injury or death, not to mention financial loss due to unscheduled downtime

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4/25/2007· Construction

Exterior Insulation and Finish Systems (EIFS) – What is the problem?

By: William J Pyznar, PE

Exterior Insulation and Finish Systems (EIFS) include a group of exterior cladding systems that was introduced from Europe to the United States approximately 30 years ago. EIFS was first used in Europe after World War II to reclad many bombed and damaged buildings

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4/25/2007· Recreation & Sports

Safety Precautions In The Health / Fitness Setting

By: Douglas Baumgarten, MS

Every club struggles with safety and liability issues. In addition to OSHA, state, and local regulations governing employee safety, clubs must take every reasonable precaution to protect their members from harm – while still offering a satisfying service experience

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4/16/2007· Psychology

Psychological Mitigation in Plea Bargains

By: Dr. Martin Williams

Many attorneys have asked me to evaluate their clients who are first-time criminal defendants. Nearly all of these cases have involved crimes pertaining to sex with minors, although the basic idea of psychological mitigation is applicable to a wide variety of crimes

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4/16/2007· Corrosion

An Introduction To Corrosion

By: Earl Pye, PhD, PE

Suppose that you lose your pen. As a result you cannot write because you do not have a writing instrument that functions. That simple device, your pen, has a miraculous effect on your ability to perform. It is in this connection that we want to discuss the science and technology of corrosion

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4/10/2007· Professional Skills

Managing To Have Fun

By: Mike Kerr

Business author Paul Hawken said it best, "We lead by being human. We do not lead by being corporate, by being professional or by being institutional." Perhaps that’s why many leaders are embracing one of the most undervalued human resources they have at their disposal - their sense of humor

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12/28/2006· Construction

Does Your Site Have Excessive Slopes? What to Consider When Developing Land With Steep Slopes

By: Vincent A. Ettari, PE

In developing a vacant piece of land, steep slopes are often an issue. And, the more prevalent the steep slopes are on a site, the greater the likelihood that retaining walls will be part of the Approved Site Plan. Let us consider three municipalities which regulate the final allowable slopes for land which is filled, cut, or graded

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12/25/2006· Expert Witnessing

Guidelines to Selecting a Security Negligence, Premises Liability Expert

By: Joseph A. LaSorsa, CPP

Searches for quality "Security Experts" are conducted on a daily basis by attorneys, V.I.P.’s and corporate executives. Most experts list themselves with referral agencies or expert database web sites. The experts usually list their experience, background and credentials and some of the sites require a fee to be paid by the experts

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10/30/2006· Alcohol, Tobacco & Other Drugs

Law Enforcement and Society Can Benefit from Greater Transparency in Controlled Drug Analyses

By: Vedoster Ingram, PhM, MS, BS

In this article, concerns are presented from the perspective of a former Drug Enforcement Administration chemist and a practicing forensic chemist consultant about the shortcomings that law enforcement and society now face with the lack of transparency in the government analyses of controlled drugs

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