11/30/2005· Marketing
By: M.H. McIntosh
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales
11/30/2005· Marketing
Is Your Website Helping Prospects Move Forward?
By: M.H. McIntosh
Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself
by Lisa Boesky, PhD
by Robert S. Griswold
by Ray S. Kim, PhD
