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2/7/2014· Surveys

Addressing The Seventh Circuit's Concerns Regarding Consumer Surveys In Litigation

By: David Nolte

In the course of affirming the district court's decision in Kraft Foods Group Brands LLC v. Cracker Barrel Old Country Store, Inc., 2013 WL 6017396, Judge Posner went a step further. While upholding the injunction, he ended his assessment with some comments "for future reference" when it comes to consumer surveys offered to demonstrate consumer confusion in support of a trademark infringement claim:

3/29/2013· Surveys

Getting the Truth Into Workplace Surveys

By: Dr. Palmer Morrel-Samuels

THERE'S NO DOUBT that companies can benefit from workplace surveys and questionnaires. A GTE survey in the mid-1990s, for example} revealed that the performance of its different billing operations, as measured by the accuracy of bills sent out, was closely tied to the leadership style of the unit managers.

10/10/2012· Surveys

Web Surveys' Hidden Hazards

By: Dr. Palmer Morrel-Samuels

Companies are replacing paper surveys with Web-based versions that can dangerously distort the results.