Public Relations - Public Affairs Consultants: 3

Galal Homouda is a Strategic Communication and Digital Media Expert with more than 15 years of professional experience in public relations, digital publishing, media management, content strategy, and AI-driven communication. He specializes in helping organizations improve audience engagement, digital presence, and communication effectiveness through data-driven strategies. His work also focuses on emerging trends in digital journalism, digital content ecosystems, and media innovation.

Ideal Client Engagement - Media organizations, digital publishers, government agencies, academic institutions, NGOs, and private-sector companies seeking expert guidance in strategic communication, digital transformation, public relations, and AI integration. Organizations that require evidence-based recommendations, expert analysis, and practical solutions to communication challenges.

Typical engagements may involve media strategy development, digital visibility optimization, public opinion analysis, content ecosystem design, and communication audits. He particularly values long-term advisory relationships that support sustainable organizational growth and innovation.

Business Consultant Expertise:

Jason McDonald, PhD, is an accomplished Search Engine Optimization (SEO), Google Ads (AdWords) (PPC), and Social Media Marketing professional - teacher, corporate trainer - with over 20 years of expertise in online media. Dr. McDonald works to strategize with clients all over the world. His consulting services include:

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads (AdWords) Workbook, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught in the past at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

 View Dr. McDonald's Expert Witness Profile.

Cheryl Stephens is an experienced Plain Language and Communication Consultant with a proven track record over 35 years. Ms. Stephens helps organizations simplify complex information for broader accessibility, ensuring messages are clear, concise, and suited to the audience. She assures clients that their messages comply with both the ISO Plain Language Standard and Accessibility Canada’s Plain Language Standard.

 Experience includes leading national projects, redesigning complex documents, developing curriculum, translating legal materials, and publishing guides on clear communication. I have partnered with institutions such as the Department of Justice, Canadian Bar Association, and medical agencies, consistently improving public access to information.

Expertise: Clarity, Plain Language, Writing for Readers, ISO, Accessibility