Trademarks Consultants: 12

William (Ned) McLeod, Esq., has been a party to many Licensing Arrangements as an attorney specializing in Intellectual Property in the Entertainment Industry (“IP”), both on the licensor and the licensee side of the table in different matters from hard media historical archives to blockchain to casino resorts and rides, and, as a non-attorney producer, both as owner  licensor and, alternately, as user / licensee.

As a result of his more than 40 years in the Entertainment Industry, Mr. McLeod has personally negotiated hundreds of licenses, and reviewed and evaluated hundreds more. His handling of licenses have covered a broad scope of venues and clientele, including The Rockefeller Center (NYC), the Chicago Museum of Science and Industry and The Navy Pier (IL), the Fort Worth Museum of Science and History (TX, with 8 associated museums), Graceland (TN), Niagara Falls (NY), The Smithsonian, the Kennedy Space Center (FL), Port of Los Angeles (CA), National Harbor (DC), Leadership Conference of Women Religious (“Catholic Sisters,” MD), the Tupperware Center (FL), Gatorland (FL), the Orlando Ballet (FL), Bob Ross (painter), Cousteau family ventures, Walt Disney World Christmas Day Parade (live and televised-7yrs), Paramount Pictures and others.    

Consulting Services -  Mr. McLeod has been most effective serving the long term needs of someone unfamiliar with the entertainment trade. He helps teams :

• Reach a level of confidence in designing their venture step by step, through option and decision tree outlines, developing from content creation over a span of five years or more and identifying the desired stages of achievement for the work.
• Take a book idea through publication, licensing to media and exhibition platforms, and attaching merchandise and educational products that build out sustainable and successful models of exploitation, with seats for sequels.
•  Tent-polling a major artistic creation (e.g., a painting, graphic/comic series, story, song, a Non-Fungible Token item, or a celebrity or major film studio brand), and designing the alliances and partnerships necessary for funding and moving to concentric wheels of ancillary and subsidiary derived products, experiences, resort properties and performances - all leading to revenue sharing.

View Ned McLeod's Expert Witness Profile.

Sidney P. Blum, CPA, CFE, CPEA, CFF has 30 years of professional and testifying expert experience in the areas of Royalty Auditing, Forensic Accounting, Intellectual Property Economic Damages, and General Economic Damages. Mr. Blum was named California CPA of the Year (2017) and Certified Fraud Examiner of the Year (2012). He is a Certified Fraud Examiner, Certified Professional Environmental Auditor, and Certified in Financial Forensics by the AICPA. Mr. Blum was a KPMG Partner. He specializes in breach of contract, lost revenues, patent infringement, copyright infringement, trademark infringement, lost pay, and wrongful termination.

As a world leading royalty auditor, Mr. Blum has extensive knowledge of the Georgia-Pacific factors and other major influences on reasonable royalty rates for intellectual property litigation. He led the national royalty audit practices for Big 4 firms Ernst & Young and KPMG and he also wrote the global methodologies for both firms. He is one of 5 members of the Board of Regents with the 80,000 member Association of Certified Fraud Examiners. 

Clients: Mr. Blum's clients have included Adobe, Amgen, Beats Electronics, DGA, Disney, Dolby, DTS, DKNY, Ed Hardy, General Electric, General Motors, IGT, IMG, Marvel, Mattel, McDonalds, Microsoft, MLB, WWE, UMB Bank, Steven Spielberg, Harley-Davidson, and the NFL.  Expert witness testimony on royalty audit standards and results. 

Industries:  Many industries such as medical devices, music, toys, energy, film, consumer products, electronics, apparel, automotive, manufacturing and biotech.

Consulting Services:

Desk Audits and Field Audits Forensic Accounting and Investigative Audits Royalty Reporting / System Audits

Evaluation of License Agreements Royalty Compliance and Monitoring Programs Royalty Compliance / Monitoring Program Reviews

Mr. Blum’s two books published by Oxford University Press and LexisNexis on financial terms in contracts are leading sources of valuable information for attorneys and contract negotiators. He has also made numerous presentations to law firms, professional groups, universities, and others regarding contract compliance and auditing.

View Sidney Blum's Expert Witness Profile.

Attorney, Antonio R. Sarabia II, has 30 years of experience in Consumer Licensing matters (revenue, standards, performance, and breaches), Trademarks, Copyrights, and issues occurring in the Apparel Industry. 

Background Experience - Mr. Sarabia is intimately familiar with the business problems and legal issues fashion companies may face. At the beginning of his apparel industry experience, Mr. Sarabia spent nine years as part of the senior management of Guess?, whose sales grew 400% during a single year. Over the course of his time there, the company transformed from a fad into a mainstay fashion company. Since leaving Guess?, Mr. Sarabia has advised various other apparel companies, from publicly-held companies to fast-growing companies like Earl Jean, to smaller start-up companies. .

Litigation Support - Mr. Sarabia is available to serve as an expert witness, whether through testifying, identifying important or relevant issues, or suggesting discovery in his areas of expertise. His services are available to attorneys for plaintiff and defendant.

Areas of Expertise:

• Licensing: revenue projections, forecasts, standards, performance, breach, selection of licensees, damages
• Intellectual Property: analysis, due diligence, investigations;
• Copyrights:  substantial similarity, originality
• Trademarks: secondary meaning, infringement, dilution, searches, investigations, due diligence, theft, trade dress, counterfeiting, rebuttal on damages
• Apparel Business: contracts, manufacturing (local, abroad), import, export, sales, distribution, apparel copyrights, substantial similarity of apparel lines, theft and protection of designs, rebuttal on damages
• Design Patents: defenses based on lack on originality, identify and analyze obviousness and prior art
• Attorney Malpractice: standards of practice for apparel business lawyers, intellectual property lawyers, and licensing lawyers

Nevium specializes in managing and increasing the value of intellectual property portfolios. You have your business plan; you have your marketing plan…Where is your IP plan? Quite surprisingly, most businesses don’t have an IP plan; nonetheless even know the total contents of their IP portfolio. At Nevium, we manage and monetize intellectual property and intangible assets. We believe these assets need to be identified, organized and managed in order to maximize value.

Nevium specializes in valuing, managing, monetizing and providing expert testimony related to intellectual property. Nevium values IP for business transactions, tax/estate, joint venture negotiations, transfer pricing and bankruptcy.

Nevium builds and manages intellectual asset management strategies for clients who want to monetize their IP. Mr. Bania and Mr. Buss are frequent lecturers on IP valuation and licensing issues and publish articles for numerous industry publications. Areas of expertise include music, apparel, publishing, film, food, automotive, sporting goods, furnishings, advertising, media, photography, retail and not-for-profit.

Consulting Services Include:

• IP Management - Nevium Identifies, organizes and values IP and IA
• IP Valuation - Nevium values brands, trademarks, copyrights, patents social media and Internet assets for M&A, estate, business transactions, tax and transfer pricing
• IP Monetization - Nevium assists with setting royalty rates, building licensing agreements and buying and selling IP

Doug Bania, CLP, Founding Principal, has over a decade of expertise in managing, valuing and monetizing intellectual property. Prior to founding Nevium, Mr. Bania managed 100s of projects related to brands, intellectual property and related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing. Mr. Bania delivers presentations and seminars on IP valuation, management, and damages issues for various business and legal entities across the United States.

San Diego Office 415 Laurel Street, Suite 341 San Diego, CA 92101 Telephone: 858-255-4361 Email: info@nevium.com

Los Angeles Office 9107 Wilshire Blvd., Suite 450 Beverly Hills, CA 90210 Telephone: 310-975-3145 Email: info@nevium.com

View Nevium's Expert Witness Profile.

Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. 

Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. 

Areas of Expertise:

• False and Deceptive Advertising
• Deceptive Marketing Practices
• Consumer/Advertising Survey Research
• Packaging
• Trademark/Tradedress

Jason McDonald, PhD, is an accomplished Search Engine Optimization (SEO), Google Ads (AdWords) (PPC), and Social Media Marketing professional - teacher, corporate trainer - with over 20 years of expertise in online media. Dr. McDonald works to strategize with clients all over the world. His consulting services include:

Search Engine Optimization SEO Page Tags, Density, etc. Link-Building Campaigns Landing Page Optimization

Google AdWords / PPC Ad Strategy vs. Marketing Campaign Set up & Copywriting Google Analytics & Metrics

Social Media / Online PR Twitter, Facebook, LinkedIn Youtube & Google+ Marketing e-Newsletters & Press Release

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads (AdWords) Workbook, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught in the past at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

 View Dr. McDonald's Expert Witness Profile.

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Radhakrishnaiah Parachuru, PhD, is a Textile Engineer with an MS degree in Decision Sciences / Applied Statistics. A multidisciplinary scientist, Dr. Parachuru possesses more than 35 years of teaching, research, and industrial experience in Polymer, Fiber, Textile, Apparel, Carpet, and other related disciplines. 

Serving as the coordinator of industry and public support activities at Georgia Tech, Dr. Parachuru has completed more than 180 applied research projects for the benefit of all segments of the Textile and Allied industries. Projects completed fall in the following categories:

• Product / Process Optimization
• Technical Trouble Shooting
• Design and Evaluation of New Products
• Assistance for Product Diversification and Value Addition
• Evaluation of Products and Processes for Dispute Resolution and Litigation Support
• Training of Technical Staff
• Establishment of Quality Control Facilities and Routines
• Business Data Modeling and Analysis
• Miscellaneous Cost Saving Projects

Dr. Parachuru has also conducted basic research in the area of Textile Manufacturing and served as the main adviser of several graduate students who completed MS and PhD degrees in textile engineering. He has been an active member of Fiber Society, AATCC, ASTM and TQCA for nearly 30 years. Dr. Parachuru currently serves as an active member of several AATCC technical committees and also as chairman of the AATCC committee on statistics. His current research interests are in the area of medical and industrial textiles. 

Consultation Services - Dr. Parachuru offers technical consultation to manufacturers, distributors, wholesalers, and retailers. His services are broad-based and they cover the whole spectrum of traditional and non-traditional fiber products.  His services also cover raw materias, in-process materials, finished products and process technologies. Based on 35 years of teaching and research in textiles, ploymers, metals, cermaics and composite materials, he is uniquely positioned to define the contributions of raw materails, design parameters and manufacturing variables. 

Litigation Support - Dr. Parachuru has been qualified as a Fiber / Textile Expert in dozens of civil and criminal court cases. His experience covers federal, state, and county courts in multiple states within the United States.

Areas of Expertise:

Polymers Fibers Yarns Fabrics

Garments Carpets Nonwovens Textiles Technical Textiles

Eric F. Forister, PhD is an Economist with expertise in industrial organization, applied microeconomics, and applied econometrics. He has extensive experience in applying economic insights to understand firm and market behavior, analyzing large datasets using advanced econometric and statistical techniques, and designing and evaluating surveys. He has co-authored medical research papers and legal publications on class certification and market definition. As a consultant, Dr. Forister has addressed issues such as:

Market Definition Market Power Competition Market Pricing Merger Efficiencies Common Impact Materiality

Reliance Ascertainability Royalty Rates (including FRAND) Damages Sampling Survey Design Irreparable Harm

Dr. Forister has analyzed dozens of industries including consumer packaged goods, luxury goods, food products, medical services, biotechnology, legal services, fitness, clothing, entertainment, real estate, air and ground transportation, telecommunications, television, electronics, heavy industry, advertising, restaurants, automobiles, gasoline, payment processing, and illicit markets.

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Expert Witness Profile.

Reasoning, Inc. provides expert testimony for trademarks, defamation, authorship attribution, and communicative malpractice related to faulty tests and surveys. Reasoning is a group of doctoral-level linguists and logicians with superior understanding of all aspects of language. We do linguistic and logical analyses of publications, newspapers, books, letters, interviews, advertisements, manuals, contracts--to identify meanings, inferences, innuendoes, bias, actual malice, damage to reputation, similarity to other documents, copyright infringement, plagiarism, breach of contract, authorship, and fraud.

As a specialist in educational testing, Dr. Habick provides expert testimony on educational practices related to fairness, bias, psychometrics, and flawed test questions or testing programs. He provides Linguistic Analysis of news reports and other communications and in the assessment of Violations of Legal, Ethical, and Professional Standards.

Dr. Habick testified as an expert witness in linguistics in the U.S. District Court, Trenton, in The United States of America v. Tyshon Bey. Dr. Habick performed linguistic analyses on defamation and trademark cases for Pisanelli-Bice, Las Vegas; Shumaker, Loop & Kendrick, Tampa; Seed Intellectual Property Law Group, Seattle, and Perkins Coie, Seattle.

Reasoning, Inc. also provided expert testimony on unfair testing, grading, and educational practices for Seals v. State of Mississippi et al.

Areas of Expertise:

Libel Defamation Slander Trademarks Invasion of Privacy Copyright Infringement Discourse Analysis Logical Analysis Logically Flawed Argumentation

Plagiarism Education Educational Examinations Bias and Fairness Psychometrics Authorship Identification Interpretation of Contracts Taped Conversations

Professional Affiliations
Germanic Society of Forensic Linguists

International Language and Law Association
International Association of Forensic Linguists (IAFL)

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Dr. Chiagouris  brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Experience Summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
• Selected by Agency Magazine as one of 10 best and brightest researchers.

Michael Nranian, JD, MBA, MS has over 30 years experience focusing in Product Development, Intellectual Property, Patent Litigation, Legal and Technical Compliance, and Product Liability Litigation. He is a licensed attorney in Michigan, Texas, & the United States Patent and Trademark Office. Mr. Nranian is a Six Sigma Black Belt, Professional Engineer, & Certified Project Management Professional. He has an in-depth background and education in Law, IP, Electrical, Chemical & Computer Engineering, & Business. He has testified extensively as an expert witness in depositions, hearings, and trials in state & federal courts.

Mr. Nranian conducts Product and Technology Analysis, Patentability & Prior Art Research,and provides Technology & Litigation Support for Intellectual Property. His litigation background includes patent infringement / non-infringement under literal infringement and the doctrine of equivalents, patent validity / invalidity, prior art, & file-wrapper estoppel, for both ITC and Federal cases, including Inter Partes reviews. He conducts analysis of patents and products, prepares claim charts, & expert witness reports. This includes testimony and document preparation for cases before state, and federal court jurisdictions, and the International Trade Commission and the Patent Trial and Appeal Board.

Mr. Nranian is thoroughly familiar with all 101, 102, 103, 112, and other enablement and prior art arguments. His experience includes Technology Standards Boards and Licensing Authorities, Antitrust / DOJ, Technology Development and Transfer, Patents, Trademarks, Trade Secrets, and Copyrights, Licensing, Unfair Competition/Trade, False/Deceptive Advertising, & Lanham Act Actions, & Class Actions.

His Product Liability Expert Witness litigation background includes all types of Safety Systems, Electrical Systems, Fires, Accident Reconstruction, and Evaluation of Alternative Designs for Automotive, Medical and other industries. He has over 29 years of experience in Automotive Safety Systems, Sensors, Seatbelts, Airbags / Curtains, Seats, Diagnostic Systems, Crash Recorders, Crash Pulse Analysis, System Diagnostic, Fault Codes, Structure (including roof-crush and door) and front, side & roll-over systems (including sensing and algorithm development) for domestic and international corporations. He is thoroughly familiar with all regulatory (including FMVSS), and corporate due-care requirements, & preemption arguments, occupant kinematics, & injury causation.