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Featured Marketing articles by expert witnesses and consultants. Contact Us if you are interested in having your work published on our website and linked to your Profile(s).

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11/30/2005· Marketing

Sales Lead Success Checklist

By: M.H. McIntosh

You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales

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11/30/2005· Marketing

Is Your Website Helping Prospects Move Forward?

By: M.H. McIntosh

Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself

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4/5/2009· Marketing

Tried & True: Heinz turns iconic authenticity into fresh relevance.

By: Rob Wallace

The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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7/18/2007· Design

Common Design Mistakes

By: Margo Berman

Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography

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12/9/2009· Design

Design ROI Re-Envisioned

By: Rob Wallace

A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

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8/7/2009· Market Research

Survey Research to Support Litigation

By: Dr. Larry Chiagouris

Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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7/15/2009· Marketing

Effectively Using PR To Turn Up The Volume On Your Brand

By: Maggie Chamberlin Holben, APR

The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand.

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7/8/2007· Marketing

Ten Tips for Search Engine Optimization Copywriting

By: Howard Irizarry

Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how

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9/21/2019· Internet Marketing

The Rise of Vaping - How Viral Marketing Techniques Might Fuel Adoption

By: Brent Coker, PhD

I was recently invited to provide informal pro-bono advice to a law firm organizing a class action lawsuit against JUUL – a supplier of vaping products. Part of their argument was the idea that JUUL were engaged in unlawful viral marketing – inciting peer pressure by using advanced marketing techniques.

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9/4/2018· Design

Redesigning the Design Industry; "The Next-Generation Consultancy"

By: Rob Wallace

Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.

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