10/28/2011· Branding - Brand Management
Proving Our Value: Measuring Package Design's Return On Investment
By: Rob Wallace
I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.
10/26/2011· Documentation Examination & Analysis
By: Mike Wakshull, MS, CQE, PMP, CISA
As with any other profession, document examiners have a range of expertise and experience. As important as it is for your client to make a clear assessment of your abilities, it is up to you to determine in advance, with a high degree of accuracy, whether the document examiner you plan to hire will perform the most accurate assessments and be ready to back up those assessments with a scientifically repeatable methodology in court.
10/24/2011· Human Factors
Sleep, Science, and Policy Change
By: Dennis Wylie
Policies can be very difficult to change, and advocates of change who claim a logical or scientific foundation need valid, reliable, and convincing data. An example of the process is the policy of regulating truck drivers' hours of service in order to reduce motor vehicle crashes.
10/18/2011· Business Consulting
Business Consulting: Environmental Scanning
By: Greg Curtiss
No successful company can survive and grow without a well researched and clearly articulated strategy.
10/6/2011· Security
Security Law: Private Police = Para-Police?
In the past several years many in the security industry have advocated increasing professional standards. The hallmark criteria of professionalism usually relate to training, wages, recruitment standards, and accountability.
10/5/2011· Branding - Brand Management
Blood, Sweat and Tiers: Building Optimal Brand Identity Architectures
By: Rob Wallace
Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.
9/27/2011· Psychiatry
How Child Psychiatric Testimony Works
The legal system and juries customarily weigh evidence more regularly than the psychoanalytic profession.
9/26/2011· Security
By: Randall Atlas, PhD, AIA, CPP
Creating safe schools is the responsibility of the entire community where a school or school system resides.
9/23/2011· Mediation
Mediation: Anger and Fear Affect Our Perceptions and Our Decisions
By: Douglas Noll
We have all experienced levels of anger and levels of fear in mediation, and we have witnessed our clients in fear and in anger.
9/21/2011· Animals
Owning A Horse Is A Huge Financial Investment: Get A Pre-Purchase Exam!
By: Bridget Brandon
You've decided to buy a horse and you have now located the horse of your dreams. There are a lot of emotions involved.
