9/21/2019· Internet Marketing
The Rise of Vaping - How Viral Marketing Techniques Might Fuel Adoption
By: Brent Coker, PhD
I was recently invited to provide informal pro-bono advice to a law firm organizing a class action lawsuit against JUUL – a supplier of vaping products. Part of their argument was the idea that JUUL were engaged in unlawful viral marketing – inciting peer pressure by using advanced marketing techniques.