Experts.com features Member articles and case scenarios free of charge. Contact Us if you are interested in having your work published on our website and linked to your Profile(s).

articles

10/24/2017 · Branding - Brand Management

Brand Valuations: Identifying the Opportunities and Challenges

By: Brian Buss

Based on our knowledge of and ability to analyze and value businesses, valuation professionals are uniquely positioned to provide valuable information to business owners and managers regarding the financial value of their brand assets. In other words, how a company's brand assets are contributing to the company's overall financial performance. This "Special Issue" of The Value Examiner is intended to kick-start the discussion on brand valuation by identifying the opportunities and challenges in completing brand valuation assignments for our clients.

Read Article

selected resources

The Ultimate Emergency Medicine Guide

by Sajid Khan, MD

Perfect Phrases for Executive Presentations: Hundreds of Ready-to-Use Phrases to Use to Communicate Your Strategy and Vision When the Stakes Are High

by Alan M. Perlman, PhD

Sex, Politics & Religion at the Office: The New Competitive Advantage

by Douglas E. Noll, Esq