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7/15/2009 · Marketing
The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand.

4/5/2009 · Marketing
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

7/8/2007 · Marketing
Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how

11/30/2005 · Marketing
Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself

11/30/2005 · Marketing
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales

5/14/2004 · Marketing
Few companies relish the idea of competing in an old, staid industry, spending millions of marketing dollars to gain a few share points. Yet even fewer companies find a way to reinvent themselves, developing new lines of business that are exciting and profitable

5/6/2004 · Marketing
By now we all know the statistics: California is home to over 11 million Hispanics and 600,000 Hispanic-owned businesses. So, if you’re doing business in California, you’re doing business with Hispanics – many of whom feel more comfortable with Spanish rather than English

5/6/2004 · Marketing
Much has been written about the rise of Hispanic consumer purchasing power and how to tap into it “Go spend lots of money” seems to be a favorite